Open to opportunities

Serena Pacifico

@serenapacifico

Message

Driven marketing leader with 10+ years of omnichannel campaign experience.

Denmark

Message

What I'm looking for

I am looking for a dynamic role that fosters creativity and strategic thinking, where I can contribute to impactful marketing initiatives and collaborate with innovative teams.

I am a driven and imaginative field marketing leader with over 10 years of experience designing omnichannel campaigns that convert across Europe, APAC, and North America. I thrive in fast-paced, high-growth environments where I can blend creativity with structure to move the needle. Whether launching a zero-budget webinar series, building ABM programs from scratch, or writing compelling copy, I bring curiosity, speed, and strategic focus to every project.

At SWOOP Analytics, I built and scaled regional marketing programs, tailoring content and activations to local sales goals. I developed the SWOOP Academy, a zero-budget content series that now drives 45% of leads and reduces the sales cycle by 6 weeks. My experience includes launching AI-assisted LinkedIn selling pilots, resulting in a 27% increase in visibility and doubling webinar registrations. I am known for my collaborative approach and my ability to deliver results that teams trust.

Experience

Work history, roles, and key accomplishments

Current

Field & Demand Marketing Lead

Current

SWOOP Analytics

Jan 2022 - Present (3 years 6 months)

Built and scaled regional marketing programs across EMEA, APAC & North America, tailoring content and activations to local sales goals. Launched AI-assisted LinkedIn selling pilots across 7 sales accounts, resulting in +27% visibility and 2x webinar registrations.

Content Creation Event Management Market Research HubSpot Salesforce Google Analytics

Head of Events & Activations

The Honeycombers

Jan 2018 - Jan 2024 (6 years)

Created and scaled the International School Fair, a flagship event now generating ~15% of company revenue. Built monetization models around a single event concept, including content bundles, sponsorship, and email sequences.

Event Management Monetization B2B Activations Digital Media Event Sponsorships B2B Activation

Managing Director & Principal Consultant

Activate Conscious Thinking (ACT)

Delivered full-funnel demand strategies for B2B startups in sustainability, fintech, and compliance. Designed CRM workflows, segmentation strategies, and email nurture programs to support sales enablement.

Demand Generation ABM Market Research CRM Email Marketing Content Strategy Team Leadership AI Tools

Education

Degrees, certifications, and relevant coursework

Unknown

Diploma, Computer Science

Completed a diploma in Computer Science, gaining foundational knowledge in the field. This program provided essential skills for understanding and applying computing principles.

Unknown

Certificate, Customer Journey & Experience Mapping

Undertook studies in Customer Journey & Experience Mapping, focusing on understanding and optimizing customer interactions. This involved learning strategies to enhance the overall customer experience.

Unknown

Certificate, Corporate Sustainability

Completed a program in Corporate Sustainability, focusing on integrating sustainable practices into business operations. This involved understanding environmental, social, and governance (ESG) factors.

Unknown

Certificate, ESG Strategic Marketing Management

Studied ESG Strategic Marketing Management, learning how to align marketing strategies with environmental, social, and governance principles. This involved developing marketing approaches that reflect corporate sustainability goals.