Mai Khanh Nguyễn

I’m a D2C Marketing & Sales Operations Executive who turns customer behavior into automated lifecycle journeys and measurable sales growth. At Panasonic, I’ve led business discovery, defined requirements with IT and stakeholders, and implemented automated customer engagement journeys across web, Zalo, and app push channels.

I monitor and optimize D2C performance against sales targets, translating marketing efficiency insights into actionable program improvements. I also manage website layout and information architecture to enhance customer experience and support conversion across digital touchpoints.

Previously at Lazada, I supported end-to-end regional product launches through UAT, localized campaigns, and seller sponsorship coordination. I partnered with regional product teams to analyze user behavior and recommend UI/UX and feature improvements based on local insights.

I thrive on campaign and stakeholder execution—building targeted communication strategies, tracking KPIs, and maintaining ongoing reporting for continuous improvement. I grew D2C sales by 300% YoY, with CDP-driven lifecycle journeys contributing ~50% of total sales uplift, and delivered major gamification results including #1 play-duration share and strong retention outcomes.