Huy Lan Nguyen

I am a Digital Marketing and E‑commerce leader with 10+ years of experience building AI‑enabled growth systems across Cosmetics, Functional Foods, and cross‑border e‑commerce. I combine strategic leadership with hands‑on execution to scale performance and reduce costs.

I have 6+ years leading teams and have built departments, SOPs, and KPI frameworks from the ground up to improve efficiency and outcomes. I recruited and trained marketing teams, launched affiliate and KOC programs, and delivered measurable uplifts in lead acquisition and retention.

Technically grounded with a background in IT and network security, I implement automation and cloud tools—including Google Workspace, n8n, LarkSuite, and Looker Studio—to digitize workflows, standardize data, and speed decision‑making. My projects reduced manual tasks by 20% and cut decision time by 30% through dashboarding and AI integrations.

My work philosophy is pragmatic and improvement‑focused: I build lean, AI‑enabled systems that empower teams, drive sustainable growth, and improve ROI. I enjoy mentoring, sharing knowledge, and applying data‑driven approaches to solve marketing and operational challenges.