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Steve Le

@stevele

Market Strategy & Planning professional at P&G Vietnam, developing Downy non-user acquisition proposals and e-commerce growth strategies.

Vietnam

Message

At Procter & Gamble Vietnam, I led research, strategy development and pilot planning for Downy’s fabric enhancer non-user acquisition project in Modern Retail. I translated consumer and category challenges into recruitment proposals, including in-store education, creator-led product education and redesigned trial-pack displays.

At Bavigo International Trading Joint Stock Company, I built e-commerce operations from the ground up, launching three flagship stores across Shopee, TikTok Shop and Lazada, each surpassing 100K+ orders within one year. I also designed order and logistics workflows that reduced delays by 25%, and worked with Mê Trang Coffee and Bao Ngoc Foods to establish their first digital storefronts.

Experience

Work history, roles, and key accomplishments

Current

Market Strategy & Planning

Current

Procter & Gamble Vietnam

Mar 2026 - Present (7 months)

Selected through P&G's Lead Gen 2026 program to join Market Strategy & Planning. Led research and strategy development for Downy's non-user acquisition project, developed activation proposals, and prepared execution briefs for pilot planning.

Market Strategy Consumer Insights Shopper Research Competitive Analysis Activation Planning Stakeholder Coordination Survey Design Retail Execution

Current

E-commerce Operations Supervisor

Current

Bavigo International Trading Joint Stock Company

Jul 2024 - Present (2 years 3 months)

Built e-commerce operations from the ground up, launching three flagship stores across Shopee, TikTok Shop, and Lazada, each surpassing 100K+ orders within one year. Designed end-to-end order and logistics workflows, reducing order delays by 25%.

Ecommerce Marketplace Operations Logistics Livestream Campaign Management KOL Management Customer Service Marketing Fulfillment

Associate Supervisor (CDFresh Program)

Unilever Vietnam – Distributor Channel

Jul 2025 - Dec 2025 (5 months)

Selected for Unilever's CDFresh Sales Supervisor program, assessed 300+ traditional trade outlets, and developed improvement plans based on Unilever's framework to expand coverage and increase SKU penetration.

Trade Marketing Retail Execution Competitive Analysis Territory Planning Stakeholder Coordination Data Analysis

Sales Associate

FDV Vietnam Pharmaceutical Joint Stock Company

Jan 2024 - Jun 2024 (5 months)

Coordinated communication with international partners, researched market trends, and supported trade marketing initiatives. Received the Excellent Trainee Q2 2024 award for top performance among a cohort of 10+ interns.

Market Research Trade Marketing Consumer Insights Bilingual Communication Customer Relationship Management Sales

Import & Export Department Staff Member

Bao Ngoc Investment Production Corporation

Jun 2023 - Dec 2023 (6 months)

Promoted from intern to full-time within one month, supported the company's first international shipment, and organized exhibition activities at Vietnam Food Expo and THAIFEX Anuga Asia.

Import Export Exhibition Coordination B2B Presentations Database Management Bilingual Communication