At HUNG THAI TECHNOLOGY, I drove the launch of an e-commerce ecosystem using Haravan and MoMo within the LivinPMH mobile app, from pitching and solution alignment through testing and go-live. I set up the platform’s product catalog, merchandising, order flow, shipping rules, and inventory, and designed operational workflows for sales, returns, and warranty.
At Kreassive Vietnam, I planned and executed Amazon PPC campaigns that drove a 32.6% increase in Q1 2024 PPC sales. At Annam Group_Nespresso, I developed customer engagement strategies across email and ZNS/SMS, helping increase active members by 3,200 and reduce customer churn from 35% to 21%.
