Nguyen Ngo

Manage partnerships with 20+ demand partners and own ad monetization strategy across 10+ live titles, driving eCPM, fill rate, ARPDAU, and IMPDAU performance. Built executive dashboards and partner with UA/creative to brief revenue-impacting ad creatives, mentoring and leading cross-functional monetization execution.

Coordinated end-to-end launch of 184 applications across 5 teams and identified monetization gaps via competitor and player research, contributing to a 4x eCPM increase on an active test title. Delivered 3 internal data tools and launched 2 new game verticals by owning the game-testing process and surfacing market insights.

Managed ad monetization across banner, interstitial, and rewarded formats across multiple live titles with 20+ ad networks/DSP partners. Improved MAX waterfall performance (50% IMPDAU lift) and increased eCPM by 30% via LAT/non-LAT waterfall merge while limiting impression loss to 13%, and ran placement/frequency A/B tests to drive 28% ARPDAU growth for word games.

Managed partnerships with banks and telecom partners and designed user flows, project timelines, and UAT plans across Sales, Marketing, Finance, Data, and Product. Drove a 25% increase in AVAY lead volume through improved flow design and affiliate execution, and built automated reporting pipelines using Google Sheets, Metabase, and PostgreSQL.

Planned and executed paid growth campaigns across Facebook, Google, affiliate, and e-commerce channels, contributing 10% of total lead volume. Built multi-channel tracking frameworks and trained the team on Facebook Ads and SEO to improve budget planning coordination.

Executed Facebook Ads, email marketing, and landing page campaigns for Edumall products and expanded the TG5000 project into Thailand with a 2C2P Thailand partnership. Contributed to team revenue exceeding 4B VND within 3 months on Project TG3000 and supported lead generation with banking partners including Citibank, Standard Chartered, VPBank, and HSBC.

Grade: GPA: 3.64 / 4.0

Bachelor’s degree in International Business at Tan Tao University (2012–2016), graduating with a GPA of 3.64/4.0.