Anna Nguyen
@annanguyen2
CRM campaign executive at Merkle (Dentsu Group), who ran Abbott campaigns across Vietnam and Cambodia.
VietnamWhat I'm looking for
At Merkle (Dentsu Group), I owned end-to-end CRM campaign execution for Abbott Vietnam & Cambodia across Zalo OA, Telegram, EDM, and call-agent channels. I partnered with Brand teams to align messaging and visual materials with brand guidelines across nutrition portfolios including Ensure, Glucerna, and Similac.
At BE GROUP, I planned CRM campaigns across ride-hailing and food delivery, managed CRM platforms, and built automation journeys for BE's loyalty and membership program. Earlier, at BAEMIN VIETNAM, I adapted and scheduled campaigns for its food delivery vertical and managed in-app promotions, coupon logic, and campaign setup.
Experience
Work history, roles, and key accomplishments
Senior CRM Campaign Executive
Merkle (Dentsu Group)
Jul 2025 - Jul 2026 (1 year)
Owned end-to-end CRM campaign execution for Abbott Vietnam & Cambodia across Zalo OA, Telegram, EDM, and call-agent channels. Partnered with Abbott's Brand teams to align CRM messaging with brand guidelines across nutrition portfolios.
CRM Executive
BE Group
Jan 2024 - Jul 2025 (1 year 6 months)
Executed CRM strategies across verticals and user cohorts, planning calendars, customizing content, and monitoring performance. Managed CRM platforms Insider, Clevertap, and internal CDP, building automation journeys and optimizing segmentation.
Campaign Admin - Growth Marketing
BAEMIN Vietnam
Nov 2022 - Dec 2023 (1 year 1 month)
Adapted and tailored content, scheduled and monitored CRM campaigns across channels for BAEMIN's food delivery vertical and loyalty programs. Managed in-app promotions, coupon logic, and campaign setup using AWS and Voucherify.
Education
Degrees, certifications, and relevant coursework
Salesforce
Salesforce Certified Marketing Cloud Engagement Administrator, Marketing Cloud Engagement
Certified Salesforce Marketing Cloud Engagement Administrator, June 2026.
IIG Vietnam
TOEIC, English
Grade: 945/990
TOEIC score of 945/990, August 2021.
University of Economics Ho Chi Minh City
Bachelor Degree, Marketing
Grade: 8.0/10
Bachelor's degree in Marketing with a GPA of 8.0/10.
Tech stack
Software and tools used professionally
Availability
Location
VietnamAuthorized to work in
Salary expectations
Job categories
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