At Shopee, I drive growth and monetization for a multi-million-dollar Paid Ads business across Product, Livestream, Video and Branding Ads. I built business cases and go-to-market strategies that grew ads-active seller adoption to 50%+ and lifted GMV covered by ads to 78%+.
I negotiated livestream advertising partnerships with celebrity creators and MCNs, structuring free-ads-credit sponsorships against committed ad-investment thresholds. I also authored the end-to-end Free Ads Credit SOP governing a $3M annual sponsorship budget.
At TikTok, I owned product operations and analytics for content programming, publishing and engagement across global markets. I delivered eight Content Management platform features that increased content programming success by 25% and influenced 755M+ boosted views.
At Accenture, I delivered data and analytics work for financial, telco and insurance clients, including SQL data models, Power BI reporting and an Adobe Marketing Cloud implementation. Earlier, at BDO, I built QlikSense dashboards that cut the journals audit process by an average of 60%.
