Mahlet Adamu

I've launched and optimized multi-channel digital campaigns across fashion, e-commerce, agencies, and global technology markets. At Ghion Fashion, I engineered a TikTok campaign that generated more than 100,000 targeted organic views and 2,000+ followers in 30 days.

At Voye Global eSim, I manage international influencer outreach across Instagram, TikTok, and YouTube, from creator vetting and negotiation through campaign analysis. I use reach, engagement, CTR, conversions, and competitor research to improve partner efficiency and ROI.

I've also managed digital strategy across seven agency client accounts, delivered weekly performance reporting, and maintained a 100% on-time execution rate for critical campaign assets. For Digital Nexus AI, I helped drive a 48.8% increase in unique site visitors and a 14.3% increase in page views.

My work spans UK, Israeli, Indian, and global audiences, combining market research, content production, paid growth, SEO/SEM, email outreach, and cross-functional creative collaboration.