Krystal Xiao

Served as the primary point of contact for strategic global clients in a fully remote environment, ensuring delivery excellence and long-term customer satisfaction across Akamai’s cloud and edge services. Collaborated seamlessly across time zones with Sales, Solutions Engineering, Product, and Support teams to lead successful onboarding, product adoption, and contract renewals.

Spearheaded the holistic social media strategy for Effi-seller’s yoga apparel and casual wear brand, integrating creative content, vibrant community engagement, and influencer partnerships to foster authentic brand-consumer connections. Developed and maintained a dynamic content calendar aligned with brand values and seasonal trends, producing highly engaging posts that drove a 30% monthly followe

Directed the social media and influencer marketing strategy for one of China’s largest apparel brands, establishing a strong, recognizable brand voice through authentic storytelling and community-centric content. Built and managed a large-scale influencer network, leveraging detailed performance metrics and audience insights to prioritize high-impact collaborations that delivered record monthly GM

Managed integrated influencer campaigns and social media channels for the beauty segment, crafting compelling storytelling that connected brand messaging with trending topics and consumer interests. Produced detailed, data-backed influencer briefs and UGC content guidelines, empowering creators to deliver authentic, high-performing content aligned with brand strategy.

Activities and societies: Participated in public speaking, gospel preaching, and volunteer services in various cities across the UK including London, Leeds, Sheffield, Manchester, Liverpool, and Edinburgh. Practiced daily discipline, time management, and teamwork in a spiritually focused, multicultural environment.

Completed an intensive two-year full-time training program focused on biblical truth, spiritual growth, character development, and practical church service. Developed strong interpersonal, leadership, and cross-cultural communication skills through collaborative living, team assignments, and community outreach.

Studied a Bachelor of Finance, covering core courses such as Corporate Finance, Investment Analysis, Financial Markets & Institutions, International Finance, Financial Management, Derivatives & Risk Management, Financial Accounting, Econometrics, Financial Modeling, and Behavioral Finance.

Grade: 83.3/100

Completed a Bachelor of Business with a focus on English. Core courses included International Business Negotiation, Cross-Cultural Communication, Financial Reporting Analysis, Global Marketing Strategy, Business Legal Environment, and Corporate Finance.