LUO YINGTING
@luoyingting
Marketing Specialist specializing in social media operations, localized video marketing, and data-driven growth.
ChinaWhat I'm looking for
I’m a Marketing Specialist at Shopee Information Technology Co., Ltd. where I lead operation for Shopee’s Chinese social media ecosystem—covering short-video platforms (Video Account/Douyin/Kuaishou) and the WeChat Official Account—so our work supports both seller growth and brand building. I oversee the full workflow from strategy planning and creative scripting to filming/editing and data analysis.
In overseas social media operation, I managed Shopee’s Southeast Asian platforms (TikTok/IG/FB), growing followers from 0 to 300K+ in 3 months and increasing daily PV by 938% during operation. I also built a content data dashboard to track full-link metrics (PV-interaction-conversion), and earlier, as a Copywriter, I planned social media promotion and led localized video content adaptation for PUBG Mobile and other collaborations.
Experience
Work history, roles, and key accomplishments
Marketing Specialist
Shopee Information Technology Co., Ltd.
Nov 2021 - Present (4 years 4 months)
Led operations for Shopee China’s social media ecosystem, managing strategy, creative production, and performance analysis across short-video and WeChat Official Accounts. Managed SEA channels (TikTok/IG/FB), growing followers from 0 to 300K+ in 3 months and increasing daily PV by 938%.
Copywriter
Shenzhen Qiangdiao Advertising Co., Ltd.
Jun 2019 - Aug 2021 (2 years 2 months)
Planned PUBG Mobile social media promotions for the 717 Airdrop Festival and created video series and graphic content for Southeast Asian audiences. Led localized video content adaptation projects, including CNY TVCs with regional cultural elements and esports/community-focused campaigns.
Education
Degrees, certifications, and relevant coursework
Communication University of China
Bachelor's Degree, Hindi Language and Literature
2014 - 2018
Earned a bachelor’s degree in Hindi Language and Literature at Communication University of China.
Communication University of China
Double Degree, Radio & Television Communication
2014 - 2018
Completed a double degree program in Radio & Television Communication at Communication University of China.
Central Hindi Institute
National Scholarship Project, Hindi
2016 - 2017
Participated in a Hindi study program under the National Scholarship Project at Central Hindi Institute.
Tech stack
Software and tools used professionally
Availability
Location
ChinaAuthorized to work in
Job categories
Skills
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