Open to opportunities

Sophia Z

@sophiaz

Chinese digital marketer specializing in Chinese social platforms, influencer relations, and growth-driven community management.

China

Message

What I'm looking for

I seek a role leveraging my Chinese social media expertise and influencer networks to drive growth, engagement, and measurable revenue in a collaborative, impact-focused team.

I am a digital marketing specialist with deep expertise in Chinese social media platforms, influencer relations, and data-driven content strategies that drive follower growth, engagement, and revenue. I have led community management, crisis response, and campaign optimization efforts for gaming, software, and agency clients, delivering measurable results such as doubling followers and driving six-figure revenue.

My background spans account management and cross-functional coordination, building 150+ influencer relationships, growing accounts organically, and optimizing ad performance to increase revenue fourfold for key clients. I bring a pragmatic, results-oriented approach and a strong ability to translate user insights into actionable growth strategies.

Experience

Work history, roles, and key accomplishments

Current

Chinese Marketing Specialist

Current

Huqiao

Aug 2024 - Present (1 year 10 months)

Grew Egosoft’s Bilibili account from 4K to ~9K followers in under 6 months through data-driven content strategy and community engagement; built 150+ influencer relationships and managed crises to improve player retention and sentiment.

Bilibili Influencer Relations Community Management Content Strategy Crisis Management Douyin WeChat

Account Manager

PingPong Digital

Mar 2020 - May 2024 (4 years 2 months)

Managed 20+ clients across fashion, education, and travel; developed bespoke Chinese social media strategies, leveraged KOL/KOC networks and offline channels, and drove over £300,000 in revenue through strategic upselling.

Account Management Client Relations Chinese Social Platforms Revenue Growth Social Media Strategy Upselling

Digital Marketing Specialist

Kingsoft Office

Jul 2017 - Dec 2019 (2 years 5 months)

Designed and optimized digital advertising solutions for key accounts in education and new media, achieving a 4x increase in ad revenue year-over-year and improving campaign performance through audience targeting and optimization.

Campaign Optimization Campaign Management Audience Targeting Analytics User Segmentation Revenue Growth

Assistant and Social Media Lead

Seasun Games

Nov 2016 - Jul 2017 (8 months)

Managed the CEO office Weibo account and content calendar, introduced gamification and social campaigns that drove ~30K organic followers per month, and coordinated cross-department activities while supporting executive operations.

Weibo Management Campaigns Executive Support Gamification