Sophia Z
@sophiaz
Chinese digital marketer specializing in Chinese social platforms, influencer relations, and growth-driven community management.
What I'm looking for
I am a digital marketing specialist with deep expertise in Chinese social media platforms, influencer relations, and data-driven content strategies that drive follower growth, engagement, and revenue. I have led community management, crisis response, and campaign optimization efforts for gaming, software, and agency clients, delivering measurable results such as doubling followers and driving six-figure revenue.
My background spans account management and cross-functional coordination, building 150+ influencer relationships, growing accounts organically, and optimizing ad performance to increase revenue fourfold for key clients. I bring a pragmatic, results-oriented approach and a strong ability to translate user insights into actionable growth strategies.
Experience
Work history, roles, and key accomplishments
Chinese Marketing Specialist
Huqiao
Aug 2024 - Present (1 year 10 months)
Grew Egosoft’s Bilibili account from 4K to ~9K followers in under 6 months through data-driven content strategy and community engagement; built 150+ influencer relationships and managed crises to improve player retention and sentiment.
Account Manager
PingPong Digital
Mar 2020 - May 2024 (4 years 2 months)
Managed 20+ clients across fashion, education, and travel; developed bespoke Chinese social media strategies, leveraged KOL/KOC networks and offline channels, and drove over £300,000 in revenue through strategic upselling.
Digital Marketing Specialist
Kingsoft Office
Jul 2017 - Dec 2019 (2 years 5 months)
Designed and optimized digital advertising solutions for key accounts in education and new media, achieving a 4x increase in ad revenue year-over-year and improving campaign performance through audience targeting and optimization.
Assistant and Social Media Lead
Seasun Games
Nov 2016 - Jul 2017 (8 months)
Managed the CEO office Weibo account and content calendar, introduced gamification and social campaigns that drove ~30K organic followers per month, and coordinated cross-department activities while supporting executive operations.
Education
Degrees, certifications, and relevant coursework
University of Illinois at Urbana-Champaign
Bachelor of Fine Arts, Product Design
2012 - 2016
Bachelor of Fine Arts in Product Design completed at the University of Illinois at Urbana-Champaign from 2012 to 2016.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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