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Yue Wu

@yuewu1

Growth marketer at worlds.cc who planned creator acquisition and localized content strategy across Tier-1 regions and Mainland China.

China

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At worlds.cc - Entopia Inc., I led market growth across Tier-1 regions and Mainland China, planning creator acquisition and localized content strategy.

I also conducted KOL outreach and channel testing for worlds.cc.

At komiko.app - Story Engine, I supported market growth by creating copy for Discord, X, Instagram, and TikTok. I also assisted with KOL selection, SEO keyword research, and go-to-market planning.

In Beijing Zhilehuo Tech's performance marketing work, I built and optimized paid campaigns across Douyin, Xiaohongshu, and WeChat Channels, monitored livestream performance, and optimized budget allocation.

Experience

Work history, roles, and key accomplishments

Growth Marketing

Worlds.cc

Jan 2026 - Present (8 months)

Led market growth for worlds.cc across Tier-1 regions and Mainland China, planning creator acquisition, localized content strategy, KOL outreach, and channel testing.

Market Growth Creator Acquisition Localization KOL Outreach Channel Testing

Growth Marketing

Komiko App

Jan 2025 - Present (1 year 8 months)

Supported market growth for komiko.app by creating copy for Discord, X, Instagram, and TikTok, and assisted with KOL selection, SEO keyword research, and go-to-market planning.

Copywriting Social Media SEO KOL KOC Coordination Go To Market Strategy

E-commerce Advertising

Beijing Zhilehuo Tech

Jan 2023 - Present (3 years 8 months)

Built and optimized paid campaigns across Douyin, Xiaohongshu, and WeChat Channels, monitored livestream performance, and optimized budget allocation.

Paid Advertising Douyin Xiaohongshu WeChat Channels Budget Optimization Stream Monitoring

Education

Degrees, certifications, and relevant coursework

Sichuan Normal University

Master of Arts, New Media

2024 -

Pursuing a Master of Arts in New Media, with coursework in AI, HCI, VR production, and AIGC creation, and involvement in avatar generation research with Beijing University and HKUST labs.

Southwest Petroleum University

Bachelor of Engineering, Digital Media Technology

2020 - 2024

Earned a Bachelor of Engineering in Digital Media Technology, with coursework in AI, HCI, VR game development, and image processing, and received the National Scholarship and NCDA provincial awards.