Open to opportunities

Mingyu Yang

@mingyuyang

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Experienced Ads Specialist focused on digital marketing and growth strategy.

China

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What I'm looking for

I am looking for a dynamic role in digital marketing that fosters innovation and collaboration, where I can leverage my expertise to drive impactful growth strategies.

With over 10 years of experience in mobile advertising and performance marketing, I have honed my skills in developing and executing multi-channel advertising campaigns across various digital platforms. My expertise lies in user acquisition, engagement, and brand growth, where I have successfully managed relationships with global advertising channels to optimize campaign performance.

At Adjust, I led a team in crafting customized marketing solutions for clients in mobile apps, SaaS, and Web3 projects. My data-driven approach, utilizing tools like Google Analytics and Facebook Ads Manager, has enabled me to track campaign performance and identify actionable insights for optimization. I am passionate about leveraging my knowledge in Web3 marketing strategies to help clients navigate the complexities of the digital landscape.

Experience

Work history, roles, and key accomplishments

Current

Sales Engineer Team Lead

Current

Adjust

Jan 2016 - Present (9 years 5 months)

Led the development and execution of multi-channel advertising campaigns across various digital platforms, focusing on user acquisition and brand growth. Managed global advertising relationships and designed customized marketing solutions for clients in mobile apps, SaaS, and Web3 sectors.

Multi channel Marketing User Acquisition Google Analytics Facebook Ads Manager Campaign Optimization Budget Management

Optimization Manager

Vungle

Jan 2015 - Jan 2016 (1 year)

Managed and optimized mobile ad campaigns to enhance click-through rates and user retention. Developed audience segmentation models and collaborated with creative teams to improve ad creatives and conversion rates.

User Segmentation User Retention Collaboration

Business Partnership Manager

Cheetah Mobile

Feb 2014 - Jan 2015 (11 months)

Developed growth marketing strategies for mobile apps, focusing on user acquisition and engagement. Managed relationships with ad networks and provided strategic recommendations for improving campaign performance.

Growth Marketing User Acquisition Ad Network

Education

Degrees, certifications, and relevant coursework

Southwest Petroleum University

Bachelor's, Geographic Information Systems

2011 - 2015

Bachelor’s in Geographic Information Systems, focusing on the application of GIS technology in various fields including urban planning, environmental science, and resource management.