yingting luo

I’m a dynamic Marketing & Social Media Operations Specialist with 5+ years in Shopee (cross-border e-commerce) and creative off-line event work. I combine global social media strategy with video production and cross-cultural communication to turn content into measurable growth.

At Shopee, I spearheaded growth for overseas market accounts, scaling followers from 0 to 300K within 3 months. I produced 600+ posts/videos, contributing to a 938% growth in daily PV—while keeping content aligned with brand positioning.

I lead end-to-end operations for Shopee’s official accounts on WeChat Channels, Douyin, and Kuaishou. I manage data-driven content strategy, editorial planning, and data analysis, generating 50+ weekly leads and strengthening how the brand shows up across channels.

Before Shopee, as an Accent Agency Creative Planner, I directed high-profile video marketing projects including the Clash Royale x The Palace Museum CNY TVC, the Social Welfare Project of Fortnite, and the Version Update TVC of PUBG Mobile. My communication background—B.A. in Hindi and a double degree in TV Directing—keeps me fluent in storytelling, localization, and creative execution, supported by tools like Adobe Premiere and DaVinci Resolve.