Open to opportunities

Chan Serena

@chanserena

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Marketing professional blending strategic planning and creative social campaigns across global markets.

China

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What I'm looking for

I’m looking for a marketing role where I can combine strategy and creativity to build global social campaigns, collaborate cross-culturally, and earn trust-driven results—especially in social/IMC or product marketing with clear growth and impact.

I’m a marketing professional with nearly 4+ years in overseas marketing, currently thriving on creating brilliant campaigns and building strong relationships. I pride myself on being both a strategic thinker and a creative force—process-driven when needed, but always focused on fostering trust with my team, clients, and partners.

In my current NA Social Media Marketing role (2024–Present), I develop and execute creative and promotional strategies for the North America YouTube channel and other social media platforms, supporting the US IMC / e-commerce team with end-to-end creative and social strategy. Previously, as a Product Marketing Manager for US & UK (2023–2024), I led market strategy, product positioning, channel layout, promotional activities, and managed a £500,000 budget for a four-day pop-up event in London Soho, while partnering closely with agencies to strengthen brand localization.

Experience

Work history, roles, and key accomplishments

Current

Social Media Marketing

Current

EcoFlow

Jan 2024 - Present (2 years 5 months)

Developing and executing creative and promotional strategies for North America across the US IMC/e-commerce team, including YouTube and other social media platforms. Create social and campaign narratives designed to resonate across cultures.

Social Media Marketing YouTube Strategy E commerce Marketing Content Strategy North America Marketing

Product Marketing Manager

IMiraclel

Jan 2023 - Jan 2024 (1 year)

Developed and executed UK market strategy for Elf Bar, including product positioning, channel layout, and promotional activities. Managed a £500,000 budget for a four-day London Soho pop-up that attracted 424 visitors and coordinated UK/US agency collaboration for localization and execution.

Product Marketing Market Strategy Product Positioning Channel Management Event Marketing Budget Management PR Agency Collaboration Stakeholder Management

Project Marketing Manager

Nothing

Jan 2022 - Jan 2023 (1 year)

Selected and partnered with suitable KOLs in APAC and globally, building collaboration plans and tracking progress against campaign goals. Executed brand campaigns including Nothing Japan Glyph Night, Hong Kong Lane Crawford Launch, Nothing Series on YouTube, and Nothing Earstick Giftbox X Crossover.

KOL Management Strategic Selection International Partnerships Campaign Execution YouTube Marketing APAC Marketing Collaborative Planning Performance Monitoring

Digital Marketing

Kantar Future

Jan 2019 - Jan 2022 (3 years)

Completed 40+ market research reports totaling 100,000+ words across industries including FMCG, media usage, culture, brand value, mobile phones, finance, and healthcare. Delivered in-depth PPT reports that supported clients’ strategic planning and decision-making.

Market Research Industry Analysis Data Synthesis PPT Reporting Brand Value