Open to opportunities

Whale Shao

@whaleshao

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Results-driven digital marketer specializing in paid media, SEO, CRM, and performance optimization.

China

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What I'm looking for

I seek a data-driven marketing role where I can lead paid and organic strategies, optimize ROI, collaborate cross-functionally, and scale e-commerce performance.

I am a results-driven marketing professional with extensive experience in digital marketing, paid media, SEO optimization, CRM marketing, and event coordination. I have led multi-platform paid campaigns across Tmall, JD, Xiaohongshu and other channels, delivering substantial ROI improvements—examples include 200%+ ROI gains and an 88% ROI increase during major sales events.

I focus on data-driven strategy, cross-functional collaboration, and high-quality content coordination to drive traffic, improve CTR, and maximize ad spend efficiency. I bring hands-on experience managing multi-million RMB campaigns, CRM systems to boost retention and repeat purchases, and strong technical skills in analytics and Microsoft Office.

Experience

Work history, roles, and key accomplishments

PPC Supervisor

Corsair

Sep 2023 - Dec 2024 (1 year 3 months)

Spearheaded paid media campaigns that delivered a 200%+ increase in ROI and optimized product ad content during peak sales periods while coordinating content creation with suppliers to ensure compliant, high-quality marketing materials.

Paid Media PPC Tmall Campaign Optimization Campaign Management ROI Analysis

E-Marketing Execution

Charles & Keith

Aug 2021 - Aug 2023 (2 years)

Managed paid advertising across Tmall, JD, and Xiaohongshu producing an 88% increase in ROI during major sales events and maintained a 15x real-time ROI through traffic and cost optimizations while leading CRM and video marketing initiatives.

Paid Advertising Tmall Xiaohongshu CRM ROI Optimization Video Marketing

Paid Marketing Execution

Shanghai Baiqiu E-commerce

Jun 2020 - Jun 2021 (1 year)

Managed multi-million RMB campaigns for Abercrombie & Fitch and Tod’s on Tmall and JD, improving CTR and optimizing media placements to maximize ad spend efficiency and drive engagement.

Campaign Management Tmall CTR Optimization Media Buying Performance Analysis Cross Functional Collaboration

Education

Degrees, certifications, and relevant coursework

Hunan University of Science and Technology, College of Foreign Languages

Bachelor of Business English, Business English

2016 - 2020

Completed a Bachelor of Business English at the College of Foreign Languages with coursework focused on advanced English and professional communication.