At Creatify AI, I developed video creative plans from client advertising strategies and coordinated editors on creative direction, delivery standards, and deadlines. I delivered 200+ advertising videos per month for 50+ clients while keeping the revision rate below 5%.
For key accounts at Creatify AI, I led creative development, asset production, and performance reviews, delivering 50+ videos per month. I used Meta Ads data to validate creative directions and achieved a creative winner rate above 50%.
At Jiangsu Handian Biotechnology Co., Ltd., I led early-stage TikTok and Meta promotion, achieving reported ROI consistently above 4. I also wrote video ad scripts, coordinated production, managed Douyin advertising, and used AI tools to create advertising assets.
At Nanjing Fancypants Technology Co., Ltd., I built and optimized paid acquisition for Savvy on Meta and TikTok from product launch, managing Meta spend above US$300K per month and sustaining monthly ROAS of 6+. I led a five-person overseas promotion team and focused on Instagram content strategy, growing the account to 25K followers.
