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Kelly ShawKS
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Kelly Shaw

@kellyshaw

I scale global mobile app growth through paid acquisition and creative testing.

China
Message

At Wuhan Youyin Technology, I manage paid user acquisition for 10 Android and iOS social networking apps across Meta Ads, Google Ads, and TikTok Ads. I oversee an average monthly spend of $60K across Africa, the Middle East, and Latin America.

I use Adjust and same-day ROAS data to monitor 15K+ daily installs, reallocate budgets, and scale higher-return campaigns. I also own the end-to-end workflow for 100+ daily ad creatives and localized variations, from production and video editing through testing and performance evaluation.

Experience

Work history, roles, and key accomplishments

WL
Current

Paid Media Specialist

Wuhan Youyin Technology Co., Ltd.

Jul 2024 - Present (2 years 2 months)

Manage global paid user acquisition for 10 Android and iOS social networking apps across Meta Ads, Google Ads, and TikTok Ads, with a focus on Africa, the Middle East, and Latin America. Oversee an average monthly ad spend of $60K, monitor 15K+ daily installs, and own the end-to-end creative workflow for 100+ ad creatives per day.

Education

Degrees, certifications, and relevant coursework

Wuhan University of Technology logoWT

Wuhan University of Technology

Master of Management, Marketing

2021 - 2024

Pursued a Master of Management in Marketing, publishing three academic papers on consumer psychology and consumer behavior.

Wuhan University of Technology logoWT

Wuhan University of Technology

Bachelor of Economics, International Economics and Trade

2017 - 2021

Grade: 4.0/5.0

Earned a Bachelor of Economics in International Economics and Trade with a GPA of 4.0/5.0.

Tech stack

Software and tools used professionally

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