As a Freelance Performance Marketing Specialist, I manage strategy, tracking, and Google Ads and Meta Ads campaigns for clients in e-commerce, fintech, beauty, and tech services. I connect campaign optimisation to measured ROAS using GTM, GA4, and dataLayer tracking.
I implemented purchase and revenue tracking on sites without a baseline, revealing a competitor-keyword campaign using about 80% of Google Ads spend at a 0.44 ROAS. I also measured an SMS automation channel through dataLayer purchase events, recording about 5 ROAS compared with about 10 reported by the tool.
For a B2B Microsoft Cloud Solution Provider, I built lead-generation tracking from zero in GTM and GA4, including an 8-event dataLayer dictionary, field-by-field form tracking, and duplicate-event removal. I also built Looker Studio dashboards and WebEngage automation for clients.
Previously, as a Google Ads Account Manager at Digital Advertising Agency, I planned, launched, and optimised campaigns for 80+ active accounts across Search, Display, Video, and App. I tracked conversions and improved campaign results through analysis and A/B testing.
