I've created content and communications for HPM, isolved, the University of Alabama at Birmingham, and the American Society for Reproductive Medicine. My work spans internal and external campaigns, website strategy, paid advertising, social media, email, and digital storytelling.
At isolved, I led content strategy and copywriting for a major homepage redesign while optimizing content across multiple domains for user experience and SEO. I also produced blogs, case studies, infographics, whitepapers, and marketing collateral, using web metrics to guide improvements.
Across higher education, B2B SaaS, and professional organizations, I bring 12+ years of experience developing content calendars, managing cross-functional projects, and using analytics to build high-performing digital content.
