Open to opportunities

Latee' Wilburn

@lateewilburn

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Content marketing strategist driving engagement and conversions through SEO, brand voice, and social media.

United States

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What I'm looking for

I seek a collaborative, growth-focused role where I can lead content strategy, leverage data-driven SEO and social tactics, and drive measurable engagement and conversions.

I am a content marketing strategist with over 6 years of experience in copywriting, digital marketing, and SEO-driven content. I specialize in brand voice development, social media management, and crafting strategies that boost visibility and conversions.

My work blends data-driven insights with collaborative cross-team execution; I have driven LinkedIn engagement increases of 500%, raised social following and organic traffic substantially, and delivered conversion improvements up to 4–5% within six months.

I hold a B.A. from the University of Georgia and multiple certifications including HubSpot's Content Marketing and Inbound Marketing, Google Analytics for Beginners, and Advanced Social Media Strategy—skills I apply to create measurable, audience-centered content that builds loyalty and drives results.

Experience

Work history, roles, and key accomplishments

Current

Content & Marketing Strategist

Current

Concentric Health Alliance

Apr 2024 - Present (1 year 9 months)

Refined content strategies through cross-team collaboration, increasing user engagement 30% in four months and driving a 4% conversion rate within six months through targeted distribution and data-driven optimizations.

Content Strategy SEO Analytics Social Media Conversion Rate Optimization Distribution Brand Voice Cross Functional Collaboration

Content Specialist

OVC Lawyer Marketing

Jul 2023 - Oct 2023 (3 months)

Developed tailored content strategies and brand voices for law firm clients, increasing audience engagement 25% within three months and improving client market positioning.

Content Strategy Brand Voice Copywriting SEO Audience Research Client Communication Social Media

Freelance Social Media Manager

Eviset

Apr 2023 - Jun 2023 (2 months)

Crafted SEO-aligned blog posts and targeted email campaigns that increased brand visibility 40% and boosted user engagement within three months.

Social Media Management Content Creation SEO Email Marketing Analytics

Marketing Comm & Content Intern

Skillsoft

Jun 2021 - May 2023 (1 year 11 months)

Developed and implemented content strategies for Agile marketing teams and produced executive bylines that enhanced brand authority within three months.

Content Strategy Agile Marketing SEO Editorial Calendar Collaboration

Content Specialist

PCG Digital

Aug 2022 - Jan 2023 (5 months)

Enhanced content quality and engagement by applying SEO best practices and improved content management efficiency using HTML to streamline publishing.

SEO Content Management HTML Copywriting UX Writing Analytics

Blog Writer

Girls That Create

Jan 2021 - Jun 2021 (5 months)

Authored over six original blog posts highlighting artistic women, driving community engagement and fostering discussions that increased audience loyalty within six months.

Storytelling SEO Community Engagement Content Curation

Freelance Feature Writer

Adspire.us

Mar 2020 - Dec 2020 (9 months)

Produced feature narratives and newsletter content that increased reader engagement 39% through targeted storytelling and resource curation within six months.

Feature Writing Newsletter Production Storytelling Content Strategy Editing

Social Media & Community Manager

Murdered and Missing News

Apr 2020 - Aug 2020 (4 months)

Grew social media following 50% in three months through targeted content strategies and community engagement initiatives, cultivating a more active and loyal audience.

Community Management Social Media Strategy Content Creation Audience Growth