Kathleen Shevlin
@kathleenshevlin
Strategic storyteller and data-driven marketer with 8+ years of experience.
What I'm looking for
I am a strategic storyteller and data-driven marketer with over 8 years of experience in creating impactful content across healthcare, education, and mission-driven sectors. My expertise lies in SEO, content strategy, and audience engagement, allowing me to translate complex topics into accessible messaging that drives growth and fosters community.
Throughout my career, I have successfully managed and executed numerous marketing campaigns, including over 750 webinars and in-person events, significantly increasing attendance and service line conversions. I am passionate about meaningful communication and collaborative leadership, striving to connect, educate, and inspire through my work.
Experience
Work history, roles, and key accomplishments
Regional Marketing Lead, Community Education
Hartford Healthcare
May 2022 - Aug 2024 (2 years 3 months)
Developed and executed content-driven marketing strategies, contributing to $12M in annual ROI through targeted campaigns and audience engagement initiatives. Led organic and paid marketing efforts, producing 700+ high-impact content pieces annually that increased brand visibility by 40%.
Digital Marketing & Web Consultant
Freelance
Oct 2020 - May 2022 (1 year 7 months)
Designed and optimized websites for small businesses using WordPress, Wix, and Squarespace, improving traffic and user experience. Applied technical SEO strategies, including schema markup, page speed optimization, and mobile usability enhancements.
Marketing Manager
Fire Engine Pizza Co.
Jul 2021 - Present (4 years)
Crafted and executed omnichannel content strategies, increasing customer retention by 20%. Launched data-driven social media campaigns, achieving a 60% engagement increase and 20% increase in sales.
Communications Specialist
Feroleto Steel Co.
Oct 2020 - May 2022 (1 year 7 months)
Led internal and external communications strategy, resulting in improved brand recognition and a measurable boost in employee engagement metrics. Collaborated with leadership and department heads to streamline messaging and ensure alignment with company objectives.
Website Designer
Freelance
Oct 2020 - Present (4 years 9 months)
Built and optimized high-performing websites, improving traffic by 30% through SEO best practices. Implemented UX/UI enhancements that increased user retention by 15% and reduced bounce rates by 20%.
Media Auditor
BPA Worldwide Inc.
Aug 2018 - Present (6 years 11 months)
Assessed and validated audience metrics across 20+ major publications per audit cycle, ensuring data integrity and compliance. Analyzed distribution data to optimize media performance and stakeholder reporting.
Adjunct Professor
Sacred Heart University
Aug 2017 - Present (7 years 11 months)
Developed research-driven curricula focused on media trends and digital communication. Created engaging learning experiences through digital platforms and industry case studies, leading to a 25% improvement in student engagement.
Director of Activities & Admissions
Lancia Nursing Homes
Mar 2015 - Present (10 years 4 months)
Designed community engagement programs aligning with state regulations and resident needs, increasing resident satisfaction scores by 30%. Managed marketing events to enhance brand presence and patient acquisition.
Education
Degrees, certifications, and relevant coursework
Sacred Heart University
Master of Arts, Media Literacy & Digital Culture
Completed a Master of Arts in Media Literacy & Digital Culture. Focused on understanding and critically analyzing various forms of media and digital communication.
Kent State University
Bachelor of Science, Public Relations
Activities and societies: PRSSA Member, Marketing Assistant, Kentwired.com, Diversity & Inclusion Journalist, The Daily Kent Stater
Earned a Bachelor of Science in Public Relations. Engaged in various activities including being a PRSSA Member, Marketing Assistant for Kentwired.com, and a Diversity & Inclusion Journalist for The Daily Kent Stater.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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