Kathleen Shevlin - Regional Marketing Lead, Community Education - Hartford Healthcare | Himalayas
KS
Open to opportunities

Kathleen Shevlin

@kathleenshevlin

Strategic storyteller and data-driven marketer with 8+ years of experience.

United States
Message

What I'm looking for

I am looking for a role that values collaboration and innovation, where I can leverage my skills in content marketing and communications to drive impactful results.

I am a strategic storyteller and data-driven marketer with over 8 years of experience in creating impactful content across healthcare, education, and mission-driven sectors. My expertise lies in SEO, content strategy, and audience engagement, allowing me to translate complex topics into accessible messaging that drives growth and fosters community.

Throughout my career, I have successfully managed and executed numerous marketing campaigns, including over 750 webinars and in-person events, significantly increasing attendance and service line conversions. I am passionate about meaningful communication and collaborative leadership, striving to connect, educate, and inspire through my work.

Experience

Work history, roles, and key accomplishments

HH

Regional Marketing Lead, Community Education

Hartford Healthcare

May 2022 - Aug 2024 (2 years 3 months)

Developed and executed content-driven marketing strategies, contributing to $12M in annual ROI through targeted campaigns and audience engagement initiatives. Led organic and paid marketing efforts, producing 700+ high-impact content pieces annually that increased brand visibility by 40%.

FC

Marketing Manager

Fire Engine Pizza Co.

Jul 2021 - Present (4 years)

Crafted and executed omnichannel content strategies, increasing customer retention by 20%. Launched data-driven social media campaigns, achieving a 60% engagement increase and 20% increase in sales.

FC

Communications Specialist

Feroleto Steel Co.

Oct 2020 - May 2022 (1 year 7 months)

Led internal and external communications strategy, resulting in improved brand recognition and a measurable boost in employee engagement metrics. Collaborated with leadership and department heads to streamline messaging and ensure alignment with company objectives.

FR

Website Designer

Freelance

Oct 2020 - Present (4 years 9 months)

Built and optimized high-performing websites, improving traffic by 30% through SEO best practices. Implemented UX/UI enhancements that increased user retention by 15% and reduced bounce rates by 20%.

BI

Media Auditor

BPA Worldwide Inc.

Aug 2018 - Present (6 years 11 months)

Assessed and validated audience metrics across 20+ major publications per audit cycle, ensuring data integrity and compliance. Analyzed distribution data to optimize media performance and stakeholder reporting.

LH

Director of Activities & Admissions

Lancia Nursing Homes

Mar 2015 - Present (10 years 4 months)

Designed community engagement programs aligning with state regulations and resident needs, increasing resident satisfaction scores by 30%. Managed marketing events to enhance brand presence and patient acquisition.

Education

Degrees, certifications, and relevant coursework

Sacred Heart University logoSU

Sacred Heart University

Master of Arts, Media Literacy & Digital Culture

Completed a Master of Arts in Media Literacy & Digital Culture. Focused on understanding and critically analyzing various forms of media and digital communication.

Kent State University logoKU

Kent State University

Bachelor of Science, Public Relations

Activities and societies: PRSSA Member, Marketing Assistant, Kentwired.com, Diversity & Inclusion Journalist, The Daily Kent Stater

Earned a Bachelor of Science in Public Relations. Engaged in various activities including being a PRSSA Member, Marketing Assistant for Kentwired.com, and a Diversity & Inclusion Journalist for The Daily Kent Stater.

Find your dream job

Sign up now and join over 100,000 remote workers who receive personalized job alerts, curated job matches, and more for free!

Sign up
Himalayas profile for an example user named Frankie Sullivan