Open to opportunities

Nashiha Pervin

@nashihapervin

Message

Dynamic Sr. Content Specialist with 7+ years of experience.

United States

Message

What I'm looking for

I am looking for a role that fosters creativity and collaboration, where I can leverage my content strategy skills to drive engagement and brand growth.

I am a dynamic and results-driven Sr. Content Specialist with over 7 years of experience in crafting executive-level messaging and developing high-impact thought leadership. My expertise lies in leading integrated communication strategies for both B2B and B2C brands, particularly in sectors such as tech, SaaS, cybersecurity, gaming, and insurance. I excel at building brand narratives and managing PR partnerships, ensuring that complex topics are translated into engaging, brand-aligned stories that resonate with media, stakeholders, and customers.

In my current role at Gumroad, I developed a digital content strategy that significantly increased revenue by 5900%. I also authored viral storytelling content that grew our social following to over 93K. My freelance consulting work has allowed me to design persona-based messaging that boosted customer conversion rates by 50% for clients like Secure Nest. I have a proven track record of creating compelling content that drives engagement and builds brand authority.

Experience

Work history, roles, and key accomplishments

Current

Digital Seller, Content Writer

Current

Gumroad

May 2024 - Present (2 years 1 month)

Developed a digital content strategy that converted long-form blogs into eBooks, resulting in a 5900% revenue increase. Authored viral storytelling content that grew social followers by over 93K and built a content community to enhance brand authority.

Content Strategy Digital Marketing Social Media Growth Storytelling

Current

Comms & Content Strategy Consultant

Current

Freelance Consultant

Jul 2023 - Present (2 years 11 months)

Designed persona-based messaging for campaigns that boosted customer conversion by 50%. Advised on executive communications and created messaging frameworks for multimillion-dollar proposals.

Messaging Strategy Executive Communication

Content Marketing Analyst

Kadalic

May 2019 - May 2024 (5 years)

Led social-first content strategies that increased engagement on platforms like TikTok and Instagram by 80%. Created go-to-market content for mobile and VR games, converting over 2,000 non-gamers into active users.

Social Media Strategy Content Creation User Engagement Go To Market Analytics

Content Marketing Analyst

Harte Hanks (Client: Cisco)

Apr 2018 - May 2019 (1 year 1 month)

Developed executive communications and training materials that reduced AI tool adoption resistance by 50%. Collaborated on intranet redesign, raising engagement metrics significantly.

Executive Communication Intranet Redesign Collaboration

B2B Content Consultant

Celerity (Client: CFA Institute)

Sep 2017 - Apr 2018 (7 months)

Migrated and optimized over 11,000 digital assets into Sitecore, enhancing SEO and performance. Delivered audience-specific communications that inspired a multimillion-dollar partnership renewal.

SEO Optimization Digital Asset Management Partnership Development

Digital Communications Specialist

GEICO Marine Insurance

Nov 2016 - Jun 2017 (7 months)

A/B tested high-traffic site pages, increasing quote conversion rates by over 20%. Developed the company's digital voice, significantly growing social media presence.

A B Testing Digital Voice Development Social Media Strategy Content Production