Nashiha Pervin
@nashihapervin
Dynamic Sr. Content Specialist with 7+ years of experience.
United StatesWhat I'm looking for
I am a dynamic and results-driven Sr. Content Specialist with over 7 years of experience in crafting executive-level messaging and developing high-impact thought leadership. My expertise lies in leading integrated communication strategies for both B2B and B2C brands, particularly in sectors such as tech, SaaS, cybersecurity, gaming, and insurance. I excel at building brand narratives and managing PR partnerships, ensuring that complex topics are translated into engaging, brand-aligned stories that resonate with media, stakeholders, and customers.
In my current role at Gumroad, I developed a digital content strategy that significantly increased revenue by 5900%. I also authored viral storytelling content that grew our social following to over 93K. My freelance consulting work has allowed me to design persona-based messaging that boosted customer conversion rates by 50% for clients like Secure Nest. I have a proven track record of creating compelling content that drives engagement and builds brand authority.
Experience
Work history, roles, and key accomplishments
FCComms & Content Strategy Consultant
Freelance Consultant
Jul 2023 - Present (2 years)
Designed persona-based messaging for campaigns that boosted customer conversion by 50%. Advised on executive communications and created messaging frameworks for multimillion-dollar proposals.
GUDigital Seller, Content Writer
Gumroad
May 2024 - Present (1 year 2 months)
Developed a digital content strategy that converted long-form blogs into eBooks, resulting in a 5900% revenue increase. Authored viral storytelling content that grew social followers by over 93K and built a content community to enhance brand authority.
KAContent Marketing Analyst
Kadalic
May 2019 - May 2024 (5 years)
Led social-first content strategies that increased engagement on platforms like TikTok and Instagram by 80%. Created go-to-market content for mobile and VR games, converting over 2,000 non-gamers into active users.
CIB2B Content Consultant
Celerity (Client: CFA Institute)
Sep 2017 - Apr 2018 (7 months)
Migrated and optimized over 11,000 digital assets into Sitecore, enhancing SEO and performance. Delivered audience-specific communications that inspired a multimillion-dollar partnership renewal.
HCContent Marketing Analyst
Harte Hanks (Client: Cisco)
Apr 2018 - May 2019 (1 year 1 month)
Developed executive communications and training materials that reduced AI tool adoption resistance by 50%. Collaborated on intranet redesign, raising engagement metrics significantly.
GIDigital Communications Specialist
GEICO Marine Insurance
Nov 2016 - Jun 2017 (7 months)
A/B tested high-traffic site pages, increasing quote conversion rates by over 20%. Developed the company's digital voice, significantly growing social media presence.
Education
Degrees, certifications, and relevant coursework
GUGeorge Mason University
Bachelor of Science, Information Technology
B.S. in Information Technology with a focus on Database Programming.
Availability
Location
United StatesAuthorized to work in
Portfolio
clippings.me/nashihapervinJob categories
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