Open to opportunities

Madhawi Rai

@madhawirai

Message

Business Intelligence consultant with expertise in data visualization and strategy.

India

Message

What I'm looking for

I am looking for opportunities that foster creativity and strategic growth, where I can leverage my data skills to drive impactful business decisions.

I am a dedicated Business Intelligence consultant with a strong background in data analysis and creative project management. My journey began with a Bachelor's degree in Business Administration from the University of North Bengal, which laid the foundation for my analytical skills. Currently, I am self-employed, where I build end-to-end dashboards and engage in innovative projects that leverage data storytelling and strategy.

Throughout my career, I have co-founded a creative studio and led digital marketing efforts that significantly increased online visibility for various brands. My experience at Tata Consultancy Services honed my skills in process optimization and data analysis, where I successfully improved workflows and delivered impactful business outcomes. I am passionate about using data to drive decisions and enhance business performance.

Experience

Work history, roles, and key accomplishments

Business Intelligence & Creative Projects

Self-Employed

Mar 2024 - Present (1 year 4 months)

Built end-to-end dashboards including a dynamic report (DAX, SQL, Python, Figma), a LIVE IPL 2025 dashboard with real-time API integration, and a clean analytics dashboard for daily decision-making. Completed certification in Business Intelligence and GenAI while actively engaging in bootcamps and cohort-based courses focused on data storytelling and strategy.

Power BI SQL Python Figma DAX Data Storytelling Business Intelligence API Integration Analytics

Co-Founder

Studio Natsukashii

Feb 2020 - Present (5 years 5 months)

Led 6+ campaigns and executed brand strategies for tourism, cultural, and design projects. Managed stakeholder relations, timelines, and budgets across multiple creative campaigns.

Brand Strategy Campaign Management Stakeholder Management Budget Management Creative Direction Project Management Marketing Strategy

Executive-Digital Marketing Manager

TourGenie (Henosis Tech Ltd)

Sep 2018 - Present (6 years 10 months)

Led multichannel marketing efforts (SEO, email, PPC, A/B Testing, social media) to increase online visibility. Developed and executed Digital Marketing strategy that resulted in a 64% increase in organic traffic, including achieving top three rankings for high-value keywords, using best practices such as keyword research and on-page optimization.

SEO Email Marketing PPC A B Testing Social Media Marketing Google Analytics Excel Digital Marketing Strategy

Process Associate

Tata Consultancy Services

Nov 2014 - Present (10 years 8 months)

Worked with telecom, banking, and utility clients on operations strategy and process optimization. Applied Lean Six Sigma techniques to improve workflows, cut cycle times, and reduce errors.

Process Optimization Six Sigma Data Analysis Financial Modeling CSAT NPS Digital Registration

Senior Customer Support

Flipkart (W S Retail Pvt Ltd)

Aug 2011 - Present (13 years 11 months)

Responded to an average of 50-100 daily customer inquiries, complaints, billing questions, and payment extension/service requests through email with a 95% resolution rate and an average response time of under 2 hours. Successfully deescalated over 100 customer calls per month by providing timely and effective solutions to ensure customer satisfaction, resulting in a 92% overall satisfaction rate a