Madhawi Rai

Delivered Power BI dashboards and analytics solutions translating multi source data.
Completed cert in UNESCO:AI and Digital Transformation in Govt, Business Intelligence & GenAI while actively engaging in bootcamps and cohort based courses focused on data storytelling and strategy.
Coordinating production projects for two local films and supporting artistic initiatives and freelance projects.

Led 6+ campaigns and executed brand strategies for tourism, cultural, and design projects. Managed stakeholder relations, timelines, and budgets across multiple creative campaigns.

Led multichannel marketing efforts (SEO, email, PPC, A/B Testing, social media) to increase online visibility. Developed and executed Digital Marketing strategy that resulted in a 64% increase in organic traffic, including achieving top three rankings for high-value keywords, using best practices such as keyword research and on-page optimization.

Worked with telecom, banking, and utility clients on operations strategy and process optimization. Applied Lean Six Sigma techniques to improve workflows, cut cycle times, and reduce errors.

Responded to an average of 50-100 daily customer inquiries, complaints, billing questions, and payment extension/service requests through email with a 95% resolution rate and an average response time of under 2 hours. Successfully deescalated over 100 customer calls per month by providing timely and effective solutions to ensure customer satisfaction, resulting in a 92% overall satisfaction rate a

Studied Business Administration at the University of North Bengal. Graduated in August 2012.