Subhra User

I’m an MBA candidate focused on Digital Transformation and Business Excellence, with 2+ years of experience in data analytics, market intelligence, and AI-driven insights. I’m known for translating complex data into actionable strategy across product, operations, and go-to-market initiatives. I enjoy turning ambiguity into clear recommendations that teams can execute.

As a Senior Analyst at Firefly Market Research (Kantar Analytics Practice), I spearheaded the development of a custom e-commerce tool using data analysis to deliver in-depth client insights. I coordinated cross-functional workflows to ensure smooth execution, achieving 95% on-time project delivery. I also mentored a project focused on overhauling the custom tool with additional data-driven client features.

At Analytics Quotient Service (A Kantar Company), I evaluated market requirements and client purchase records, producing analytical reports with 28% higher efficiency. I generated consumer insights that influenced client product development and identified growth opportunities that drove ~3% annual revenue increase. I managed monthly and weekly dashboards to keep decision-making grounded in measurable trends.

Alongside my work, I’ve built strong capabilities in Power BI, Tableau, Alteryx, SQL, and advanced Excel—delivering dashboards, segmentation, and real-time ROI insights for business teams. As an AI & Digital Transformation Advisor, I partner with founders to assess digital growth opportunities, lead primary research, and evaluate AI use cases to streamline workflows and improve decision quality.