Shourabh BhattSB
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Shourabh Bhatt

@shourabhbhatt

Dynamic marketing and analytics professional with 5+ years of experience.

India
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What I'm looking for

I am looking for a role that allows me to leverage my analytical skills in a dynamic environment, fostering collaboration and innovation while driving impactful results.

I am a strategic consultant with over 5 years of experience in marketing and analytics, dedicated to driving measurable growth through data analysis and strategic initiatives. My expertise lies in leveraging business intelligence tools to optimize performance and ROI, which has led to significant achievements such as boosting user acquisition by 25% and enhancing retention by 18%.

In my recent role as a Data Analytics Consultant at Kantar, I spearheaded data-driven marketing initiatives that increased member retention by 15% and sales revenue by 20%. I developed a Look-Alike modeling tool that personalized member communication, resulting in a 12% boost in stakeholder engagement. My ability to conduct over 50 A/B tests has refined marketing strategies, achieving a 10% lift in campaign ROI.

With a strong background in business development and fundraising, I have successfully increased donor engagement by 15% and optimized communication strategies using donor behavior insights, contributing to a 20% boost in fundraising revenue. I thrive in collaborative environments and have mentored teams to improve efficiency and align efforts with organizational objectives.

Experience

Work history, roles, and key accomplishments

MF

Assistant Manager - Business Development and Fundraising

Magic Bus India Foundation

Jan 2021 - Jan 2022 (1 year)

Increased donor base by 11% by leveraging advanced segmentation techniques for lead generation. Enhanced corporate donor retention by implementing targeted CRM activities, raising engagement by 15%. Optimized communication strategies using donor behavior insights, contributing to a 20% boost in fundraising revenue.

CU

Business Development Specialist

Cuemath

Jan 2020 - Jan 2021 (1 year)

Led hiring and training of 10+ business development representatives, achieving a 25% increase in team productivity. Conducted A/B tests on pricing structures and landing page elements, driving a 10% improvement in conversion rates. Created engaging explainer videos that increased organic traffic by 15% and improved user acquisition by 25% in 6 months.

MA

Teacher Ambassador Consultant

Matr

Jan 2017 - Jan 2018 (1 year)

Organized focus groups that provided actionable feedback, leading to a 15% increase in tutor registrations. Reduced teacher onboarding time by 50% by streamlining the hiring process. Implemented grassroots marketing initiatives that enhanced brand awareness and boosted tutor applications.

Education

Degrees, certifications, and relevant coursework

Symbiosis Institute of Management Studies logoSS

Symbiosis Institute of Management Studies

Master of Business Administration (MBA), Marketing and Operations

Focused on Marketing and Operations, gaining expertise in strategic business practices. Developed skills in data analysis, A/B testing, and strategic initiatives to drive measurable growth.

Madurai Kamaraj University logoMU

Madurai Kamaraj University

Bachelor of Commerce (BCom), Commerce

Completed a Bachelor of Commerce degree, building a foundational understanding of business principles. Acquired knowledge relevant to business development and fundraising.

Tech stack

Software and tools used professionally

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Shourabh Bhatt - Strategic Consultant - Kantar | Himalayas