Luka Kapelčan
@lukakapelan
Executive assistant optimizing operations, automation, and C‑suite focus.
CroatiaWhat I'm looking for
I am an Executive Assistant with 7+ years supporting CEOs and founders across international operations, teams, and large member communities. I specialize in returning executive focus through systems, automation, and operational ownership.
Across roles, I managed teams of up to 40 ambassadors, coordinated rollouts in 17 countries, and supported organizations of 35,000–50,000+ members while protecting 20–25 hours of executive time weekly.
I design and implement SOPs, automated 15+ workflows using tools like Zapier, N8N, and Notion, and built onboarding and meeting operations that ensure 100% follow-through on action items. I also originated and negotiated high-impact B2B partnerships to resolve critical operational gaps.
My background blends executive support, operations, and growth: recruiting and scaling franchise models, driving organic influencer campaigns, leading rebrands that tripled engagement, and deploying automation and bots to eliminate manual work and boost enrollment.
Experience
Work history, roles, and key accomplishments
Executive Assistant
Smurf Village FX
Jan 2019 - Jan 2024 (5 years)
Served as right-hand to the CEO across a 5-year engagement, managing 40 country ambassadors and coordinating rollout of 20–30 trade houses across 17 countries while protecting 20–25 hours of executive focus weekly through systems and automation.
Head of Operations
Golden Riptide Academy
Jan 2022 - Jan 2023 (1 year)
Built core SOPs and automated client onboarding for a 12-person team, deployed Telegram bots for 24/7 support, and led a brand rebrand that tripled engagement and grew student enrollment by 28%.
Executive Assistant
The Mancave GH
Jan 2020 - Jan 2022 (2 years)
Owned back-end operations supporting the CEO, recruiting 50+ participants into an investment program and enabling 12 franchise licenses that created 20+ active business owners while driving organic influencer endorsements reaching 24.6M+ followers.
Education
Degrees, certifications, and relevant coursework
Luka hasn't added their education
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Tech stack
Software and tools used professionally
Availability
Location
CroatiaAuthorized to work in
Salary expectations
Job categories
Skills
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