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Sophia Hernandez

@sophiahernandez

Metrics-driven operations and leadership manager building scalable B2B outreach pipelines and data systems for revenue growth.

Croatia

Message

What I'm looking for

I’m looking for a metrics-driven leadership role where I can build automated CRM/outreach pipelines, analyze conversion and engagement data, and scale operations with clear processes, cross-functional collaboration, and measurable revenue impact.

I’m a metrics-driven operations and leadership professional with 11+ years of experience turning high-level organizational strategy into daily, revenue-generating execution. I specialize in building scalable outreach pipelines, managing high-volume B2B communication sequences, and navigating complex corporate/financial ecosystems. I’m currently a DBA candidate focused on quantitative data synthesis, organizational scaling, and process automation.

As a Senior Programs & Government Relations Manager, I took complete ownership of a fragmented regional corporate account ecosystem and engineered automated CRM tracking with targeted B2B outreach sequences. That work scaled regional ecosystem revenue by 230%, while I directed cross-functional project pipelines and analyzed campaign conversion metrics. I also served as the primary interface for dozens of regional business executives and corporate partners.

Previously as an Operations Manager at LA Fitness, I directed the daily logistical and operational footprint of a 35,000 sq. ft. commercial facility—owning resource allocation, contractor coordination, and daily performance metrics. I’ve also used CRM data and analytics to track engagement trends across 270 locations and inform corporate retention strategies, and I’ve standardized audit-prone client data under strict regulatory frameworks. My professional ethos is simple: measure everything, automate the repeatable, and align partners around outcomes.

Experience

Work history, roles, and key accomplishments

Programs & Gov Relations Manager

North San Diego Business Chamber

Mar 2022 - Jun 2025 (3 years 3 months)

Owned a fragmented regional corporate account ecosystem, building automated CRM tracking and B2B outreach sequences that scaled ecosystem revenue by 230%. Led cross-functional project pipelines, analyzed campaign conversion metrics, and served as the primary interface for regional executives and corporate partners.

CRM Automation B2B Outreach Market Analysis Pipeline Management Stakeholder Management Revenue Growth Cross functional Leadership Performance Metrics

Membership Chair & Board Member

National Latina Business Women Association

Oct 2024 - Jan 2025 (3 months)

Executed a greenfield growth strategy to scale member services, developing repeatable operational frameworks that enabled rapid expansion without increasing fixed costs. Negotiated new strategic alliances and positioned the association as a lead partner in the regional business community.

Membership Growth Member Services Operations Strategic Alliances Board Governance Cost Control Partnership Development Program Delivery

Operations Manager

LA Fitness

Sep 2021 - Apr 2022 (7 months)

Directed the daily logistical and operational footprint of a 35,000 sq. ft. commercial facility, owning resource allocation, contractor coordination, and daily performance metrics. Managed operational execution to ensure consistent facility readiness and results.

Facility Operations Resource Allocation Performance Metrics Process Improvement Operational Reporting Team Leadership

Human Services Specialist

San Diego County Health & Human Services Agency

Apr 2020 - Feb 2021 (10 months)

Managed high-volume, audit-prone client data portfolios by standardizing case files under strict regulatory frameworks. Eliminated processing bottlenecks and improved data handling consistency.

Regulatory Compliance Case Management Data Quality Audit Preparation Data Standardization Client Portfolio Management Process Improvement Workflow Optimization

Member Care Specialist

24 Hour Fitness

Nov 2018 - Apr 2020 (1 year 5 months)

Used CRM data and analytics to track engagement trends across 270 locations, informing corporate retention strategies and operational improvements. Supported corporate member care decisions with data-driven reporting.

CRM Analytics Customer Retention Data Strategy Customer Support

District Director

Assemblymember Rocky Chavez District

Jan 2014 - Nov 2018 (4 years 10 months)

Directed regional operations and public outreach campaigns with autonomy, engaging corporate executives, public entities, and local leaders to negotiate partnerships and drive regional initiatives to completion. Synthesized legislative data, municipal budgets, and policy frameworks into clear public briefs, press statements, and digital campaigns under intense timelines.

Outreach Government Relations Legislative Analysis Partnership Development Digital Campaigns Executive Communication

Education

Degrees, certifications, and relevant coursework

Grand Canyon University

Doctor of Business Education, Organizational Leadership

Doctor of Business Education candidate in Organizational Leadership, specializing in quantitative data synthesis, organizational scaling, and process automation.