Open to opportunities

Luis Pablo Peña Pita

@luispablopeapita

Message

I’m a digital marketing & growth strategist driving measurable performance across paid media and social.

Peru

Message

What I'm looking for

I’m looking for a role where I can own growth from creative to conversion—running Meta/paid media experiments, improving attribution, and using marketing automation + AI to scale results with clear KPIs.

I’m a results-driven Digital Marketing & Growth Strategist with 4+ years of experience building social media growth, performance advertising, and account management across B2B and B2C markets in Latin America and internationally. I’ve scaled TikTok accounts by 369%, generated viral content surpassing 400K views, boosted automotive loan sales by 267%, and grew Instagram communities by 460%.

Right now, I’m focused on paid media funnels, AI-powered sales automation, and Meta Ads optimization for infoproduct campaigns. I test and optimize creatives, audiences, and funnel structure for better cost per acquisition (CPA), while strengthening attribution with Meta Pixel and Conversions API (CAPI) server-side event tracking.

Earlier, I led organic content strategy at Magnify Media Agency, driving major account growth for brands like Neuro Gum and building full-funnel influencer + Meta Ads campaigns for clients including Holiday Inn. I also supported revenue growth roles as a Sales Developer and strengthened digital funnel optimization and brand authority as a Digital Marketing Strategist, and I bring a calm, operational mindset from welfare and communications work coordinating 400+ workers in Australia.

Experience

Work history, roles, and key accomplishments

Welfare Officer

Top of the Crop

Jan 2024 - Jan 2025 (1 year)

Managed welfare and communications for 400+ Pacific Islander workers, serving as a key liaison between workforce, management, and farm owners. Resolved conflicts in high-pressure environments and coordinated daily logistics to maintain operational stability.

Stakeholder Management Cross Cultural Communication Conflict Resolution Logistics Coordination Operational Support Data Management Team Coordination

Key Account Manager

Magnify Media Agency

Oct 2022 - Oct 2023 (1 year)

Led organic TikTok strategy for Neuro Gum, growing the account 369% in 6 months and producing the brand’s most viral video (423K views, 21.9K likes). Built and ran 360° influencer + Meta Ads campaigns for Holiday Inn, reaching 123K Facebook accounts and 41K Instagram accounts.

TikTok Strategy Meta Ads Influencer Marketing Organic Growth Campaign Management Audience Targeting

Sales Developer

Peugeot Perú

Sep 2021 - Oct 2022 (1 year 1 month)

Co-led a joint initiative with Santander Consumer Bank to increase automotive loan sales by 267% (Sep–Dec 2021). Improved NPS in Sales by 41% and After-Sales by 145% through strengthened partner relationships and delivered reporting via Power BI.

Partner Relationship Management Automotive Sales NPS Power BI Competitive Benchmarking Veritrade

Sales Developer

Electiva S.A.C.

Jun 2021 - Sep 2021 (3 months)

Increased module acquisitions by 81% during the Bicentenario campaign (July 2021) and exceeded projected semi-annual sales by 68% across two campaigns in under 4 months. Built loyalty with 200+ clients through personalized advisory and digital funnel optimization.

Lead Nurturing Client Retention Funnel Optimization Advisory Sales Revenue Growth Performance Tracking

Digital Marketing Strategist

Esperanza Verde Recicla y Apoya A.C.

Jan 2021 - May 2021 (4 months)

Grew Instagram following by 460% through strategic content planning and community management. Led a full corporate identity redesign and produced educational content to increase brand authority and course conversions.

Content Planning Community Management Brand Identity Design Digital Marketing Conversion Optimization