I'm currently driving lead generation at Techtide through Google Search, Performance Max, Meta advertising, retargeting, and conversion-focused campaign optimization.
I've improved search CTR from 5% to 10% through keyword refinement, ad copy testing, and audience targeting, while maintaining a 20–30% qualified lead rate across client accounts. I use GA4, GTM, and A/B testing to diagnose tracking and landing-page issues and improve lead quality and ROI.
At YPA Melbourne, I managed Google and Meta campaigns for property listings, open houses, and events, while building social and email strategies for lead nurturing. I grew organic video views from 1K to 24K and created segmented drip campaigns for renters and first-home buyers.
Previously at Folio3, I delivered email campaigns with a 45% average open rate and 15% click-through rate, supported ABM initiatives that increased lead acquisition by 30%, and grew LinkedIn reach and engagement by 70%. I also used WordPress to improve the company website and built landing pages for targeted campaigns.
