Open to opportunities

Lucy Stringer

@lucystringer

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Experienced marketing manager specializing in pharmaceutical and healthcare sectors.

United Kingdom

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What I'm looking for

I seek a dynamic role in a forward-thinking company that values innovation and collaboration, offering opportunities for professional growth and impactful marketing initiatives.

I am a dedicated marketing manager with extensive experience in the pharmaceutical and healthcare industries. Currently, I lead marketing efforts for Théa Pharmaceuticals, where I promote and manage a diverse range of medical devices and prescription-only medicines. My role involves developing strategic marketing campaigns and implementing corporate social responsibility initiatives, all while driving sales and enhancing brand visibility.

Throughout my career, I have successfully managed global product strategies and launched innovative marketing programs across various companies, including ArjoHuntleigh and Mölnlycke Health Care. My achievements include developing digital communication plans, leading Key Opinion Leader programs, and implementing successful product launches that have significantly contributed to revenue growth. I am passionate about leveraging my skills to create impactful marketing strategies that resonate with customers and drive business success.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager Ocular Surface

Current

Théa Pharmaceuticals

Dec 2024 - Present (6 months)

Promoted, marketed, and managed a range of medical devices and prescription-only medicines to Ophthalmology. Developed and implemented a multi-channel approach for strategic marketing campaigns, including CSR initiatives and customer events.

Strategic Marketing Multi channel Marketing CSR Event Management KOL Management Project Management Sales Data Analysis Product Launch Social Media Webinars Email Marketing Brand Identity Coaching

Global Solutions Manager, Patient Therapy

ArjoHuntleigh Getinge Group

Jan 2014 - Present (11 years 5 months)

Led, developed, and implemented global product strategy for VTE prevention products valued at €80M. Collaborated with R&D to drive product development and influenced local markets worldwide to implement strategies.

Product Strategy Product Development Market Entry Strategy Social Media Trials Business Case Development Campaign Development

Marketing Manager

Mölnlycke Healthcare Group

Sep 2010 - Present (14 years 9 months)

Managed a product portfolio worth £33Mn across healthcare, consumer, and retail business areas, including wound care, physio/rehab, and dermatology. Developed product strategy and business plans to achieve revenue and EBITDA targets.

Business Planning demand planning Tender Management Contract Negotiation Team Leadership Legal Compliance

Business Development Manager

3M UK

Aug 2009 - Present (15 years 10 months)

Developed and implemented marketing strategy and business plans, leading a major pricing review and launching new products. Engaged with and supported distributors, driving sales through trade relationships and joint promotional activities.

Marketing Strategy Business Planning Price Reviews Product Launch Sales Driving Promotional Activities

Senior Marketer, Infection Prevention Division

3M Health Care

Apr 2004 - Present (21 years 2 months)

Developed and implemented new strategies for major market channels and services, achieving significant market opportunities. Led business strategy development, pricing strategy, and channel management.

Strategy Development Market Development Pricing Strategy Channel Management Project Management Loyalty Programs Tender Management Forecasting Budget Management Database Management Supplier Management Internal Communications Advertising PR Sales Strategy Team Leadership Coaching

Senior Sales Representative, Skin Health

3M Health Care

May 2001 - Present (24 years 1 month)

Achieved significant year-on-year revenue growth, gaining promotion to Senior level. Contributed to training new starters, creative work, agency selection for advertising campaigns, product management, and market research.

Revenue Training Campaigns Product Management Market Research Sales

Assistant Market Manager, Retail Market

BOC Gases Europe

Sep 1999 - Present (25 years 9 months)

Managed all areas of the marketing mix for the segmented mass market, including marketing communications, market research, new branding, pricing, and channel management. Successfully reversed market share erosion through repositioning and rebranding.

Marketing Communications Market Research Branding Pricing Channel Management Catalogue Development

Education

Degrees, certifications, and relevant coursework

Association of British Pharmaceutical Industries (ABPI)

Qualification, Pharmaceutical Industry

Achieved the ABPI qualification from the Association of British Pharmaceutical Industries. This demonstrates expertise in pharmaceutical industry regulations and practices.

Chartered Institute of Marketing (CIM)

Advanced Certificate, Marketing

Obtained the Advanced Certificate from the Chartered Institute of Marketing. This certification enhanced understanding of core marketing principles and applications.

Chartered Institute of Marketing (CIM)

Diploma, Marketing

Completed the Diploma in Marketing from the Chartered Institute of Marketing. This qualification provided advanced knowledge in marketing strategies and practices.