Open to opportunities

Eustina Rugwaro

@eustinarugwaro

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Results-driven marketing professional with expertise in biotech and technology.

United Kingdom

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What I'm looking for

I am looking for a role that fosters creativity and strategic innovation in marketing.

I am a results-driven marketing professional with over four years of experience in digital marketing, brand strategy, and campaign execution, particularly within the biotechnology and technology sectors. My journey began with a BSc (Hons) in Biomedical Science from Liverpool University, where I honed my analytical and critical thinking skills, which I now apply to develop effective marketing strategies.

Currently, I serve as a Senior Global Brand & Marketing Specialist at SCIEX, where I lead global B2B marketing campaigns for life sciences and analytical instrumentation products. My efforts have resulted in a 40% year-over-year increase in LinkedIn engagement through targeted content strategies and A/B testing. I thrive on collaboration, working closely with sales, product, and communications teams to align messaging and drive lead generation using tools like HubSpot and Salesforce.

Throughout my career, I have successfully managed multi-platform content and improved engagement through data-led strategies. I have a proven track record of growing social media followings significantly, enhancing brand visibility, and executing campaigns that resonate with diverse audiences. My goal is to continue leveraging my skills in a dynamic environment that values innovation and strategic thinking.

Experience

Work history, roles, and key accomplishments

Current

Senior Global Brand & Marketing Specialist

Current

SCIEX

Jan 2022 - Present (3 years 7 months)

Led global B2B marketing campaigns for life sciences and analytical instrumentation products across digital and social channels. Increased LinkedIn engagement by 40% YoY through targeted content strategy and A/B testing. Managed social media calendar, paid ad strategy (LinkedIn, Meta), and influencer campaigns to support product launches and brand growth.

B2B Marketing Social Media Management Content Strategy A B Testing HubSpot Salesforce GA4 Power BI

Brand & Campaign Manager

Avan LTD

Jan 2019 - Present (6 years 7 months)

Led digital marketing and social media strategy across Instagram and TikTok, increasing event attendance and brand visibility. Built influencer campaigns and created branded content to support weekly promotions. Designed marketing assets and maintained a consistent brand identity using Canva and Adobe tools.

Digital Marketing Social Media Strategy Influencer Marketing Content Creation Canva Adobe Creative Suite Brand Identity

Marketing Executive

Indulge Media Group

Jan 2017 - Present (8 years 7 months)

Progressed from entry-level to management role while studying, overseeing the onboarding of new hires through a structured recruitment pipeline. Developed a talent acquisition process that improved employee retention and client satisfaction by streamlining onboarding and support. Collaborated with cross-functional teams (sales, product, technical support) to align messaging, resolve customer issue

Talent Acquisition Employee Retention Cross Functional Collaboration Community Management Brand Reputation Customer Service

Education

Degrees, certifications, and relevant coursework

Oxford Digital

Programme, Disruptive Marketing Strategy

2022 - 2023

This course enhanced my ability to spot emerging trends, think strategically and lead customer-focused, forward thinking campaigns in tech driven environments.

University of Liverpool

BSc (Hons), Biomedical Science

2018 - 2022

I hold a degree in Biomedical Science, which developed my ability to analyse complex data, think critically and communicate clearly, all of which I apply in marketing strategy today.