Eustina Rugwaro
@eustinarugwaro
Results-driven marketing professional with expertise in biotech and technology.
United KingdomWhat I'm looking for
I am a results-driven marketing professional with over four years of experience in digital marketing, brand strategy, and campaign execution, particularly within the biotechnology and technology sectors. My journey began with a BSc (Hons) in Biomedical Science from Liverpool University, where I honed my analytical and critical thinking skills, which I now apply to develop effective marketing strategies.
Currently, I serve as a Senior Global Brand & Marketing Specialist at SCIEX, where I lead global B2B marketing campaigns for life sciences and analytical instrumentation products. My efforts have resulted in a 40% year-over-year increase in LinkedIn engagement through targeted content strategies and A/B testing. I thrive on collaboration, working closely with sales, product, and communications teams to align messaging and drive lead generation using tools like HubSpot and Salesforce.
Throughout my career, I have successfully managed multi-platform content and improved engagement through data-led strategies. I have a proven track record of growing social media followings significantly, enhancing brand visibility, and executing campaigns that resonate with diverse audiences. My goal is to continue leveraging my skills in a dynamic environment that values innovation and strategic thinking.
Experience
Work history, roles, and key accomplishments
Senior Global Brand & Marketing Specialist
SCIEX
Jan 2022 - Present (4 years 5 months)
Led global B2B marketing campaigns for life sciences and analytical instrumentation products across digital and social channels. Increased LinkedIn engagement by 40% YoY through targeted content strategy and A/B testing. Managed social media calendar, paid ad strategy (LinkedIn, Meta), and influencer campaigns to support product launches and brand growth.
Brand & Campaign Manager
Avan LTD
Jan 2019 - Present (7 years 5 months)
Led digital marketing and social media strategy across Instagram and TikTok, increasing event attendance and brand visibility. Built influencer campaigns and created branded content to support weekly promotions. Designed marketing assets and maintained a consistent brand identity using Canva and Adobe tools.
Marketing Executive
Indulge Media Group
Jan 2017 - Present (9 years 5 months)
Progressed from entry-level to management role while studying, overseeing the onboarding of new hires through a structured recruitment pipeline. Developed a talent acquisition process that improved employee retention and client satisfaction by streamlining onboarding and support. Collaborated with cross-functional teams (sales, product, technical support) to align messaging, resolve customer issue
Education
Degrees, certifications, and relevant coursework
Oxford Digital
Programme, Disruptive Marketing Strategy
2022 - 2023
This course enhanced my ability to spot emerging trends, think strategically and lead customer-focused, forward thinking campaigns in tech driven environments.
University of Liverpool
BSc (Hons), Biomedical Science
2018 - 2022
I hold a degree in Biomedical Science, which developed my ability to analyse complex data, think critically and communicate clearly, all of which I apply in marketing strategy today.
Tech stack
Software and tools used professionally
Availability
Location
United KingdomAuthorized to work in
Job categories
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