At OMD Dusseldorf, I manage €5M+ in annual paid social ad spend and plan more than 100 campaigns a year across automotive, FMCG, hospitality and lifestyle clients. I turn campaign data into budget decisions, audience refinements and creative testing roadmaps.
As a freelance Paid Social Manager, I built and ran an always-on B2B lead generation setup across Meta and Google Ads for a Pan-European e-bike delivery client, generating several hundred qualified leads as the sole operator. I also built GA4 and GTM tracking infrastructure from scratch and produced the ad creatives and copy.
Earlier, I supported advertisers and agencies across the DACH region at Teleperformance SE, and supported global product launches at Bosch Group AG - Scintilla AG through market research, competitive analysis and go-to-market preparation.
