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@daniyarkuanyshev
Data-driven performance marketing leader scaling paid social campaigns and operations.
I am a performance marketing and operations professional with 3+ years of experience scaling paid social campaigns across Europe and Central Asia. I specialize in Meta Ads, Google Ads, analytics, and data visualization, and I focus on improving ROI and driving revenue growth.
As an operations manager and data analyst, I have built reporting frameworks, SOPs, and dashboards that accelerated decision-making and increased campaign efficiency. I have led cross-functional teams, mentored junior talent, and overseen account management and infrastructure for digital marketing tools.
My work has delivered measurable impact, including $900K revenue in 12 months and peak monthly profit of $100K, and I prioritize clear client communication, operational rigor, and data-driven recommendations.
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Work history, roles, and key accomplishments
DzO Media
Apr 2025 - Present (7 months)
Direct operational processes for a team of media buyers and designers, implemented performance dashboards and tracking that improved ad ROI and streamlined cross-department workflows.
DzO Media
Dec 2024 - Mar 2025 (3 months)
Designed and maintained data sheets and reporting frameworks to organize large datasets and deliver actionable insights that reduced decision-making time and increased campaign accuracy.
Stoyo
Oct 2023 - Sep 2024 (11 months)
Led a cross-functional performance marketing and creative team, developed SOPs and training, onboarded 10+ clients and drove $900K revenue in 12 months with peak monthly profit of $100K.
Stoyo
Jan 2023 - Oct 2023 (9 months)
Built Google Sheets and Excel dashboards integrating Meta Ads and Google Analytics, managed multiple ad accounts and delivered daily reports and presentations to improve client transparency and retention.
Stoyo
Apr 2022 - Dec 2022 (8 months)
Supported setup and monitoring of Facebook ad campaigns for international clients and assisted a 10–15 person team with daily optimization and reporting, learning foundational ad distribution and analytics.
Degrees, certifications, and relevant coursework
Bachelor of Arts, Cultural Studies
2017 - 2022
Completed a Bachelor of Arts in Cultural Studies at European University Viadrina, focusing on intercultural and regional studies from 2017 to 2022.
Software and tools used professionally
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