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Isabella Oliveira

@isabellaoliveira1

Marketing analyst specializing in CRM journeys, customer experience, and omnichannel strategy driven by performance data.

Brazil

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What I'm looking for

I want to deepen my CRM and customer journey work, turning data and performance insights into omnichannel campaigns. I’m energized by collaborative, data-driven teams and opportunities to grow analytical rigor while creating meaningful customer engagement.

I’m a marketing analyst focused on building meaningful customer connections through CRM, customer experience, and strategic planning. I bring analytical thinking, creativity, and adaptability to translate performance metrics and digital trends into better campaign outcomes.

In my last role as a Strategic Planning Analyst Jr., I developed and executed omnichannel marketing strategies for retail clients, analyze and segment customer databases, and improve personalization. I design and manage CRM journeys using Salesforce Journey Builder, supporting lifecycle marketing and engagement with data-backed performance insights.

Previously, as a Customer Experience Intern, I built CRM communication flows in Salesforce, coordinated demands with agencies and internal teams, and supported customer engagement campaigns and activations for both B2C and B2B clients. I also strengthened my digital foundation through social media analytics, content calendar management, and report creation, plus volunteer event logistics and community initiatives.

Experience

Work history, roles, and key accomplishments

Strategic planner Júnior

Just a little data

Nov 2025 - Apr 2026 (5 months)

Develop and execute omnichannel marketing strategies for retail clients, ensuring integrated communication across channels
Analyze and segment customer databases to improve campaign performance and personalization
Design and manage CRM journeys using Salesforce Journey Builder, focusing on lifecycle marketing and engagement
Support business decisions through data analysis and performance insights

Customer Experience Intern

Unimed Nacional

Sep 2023 - Oct 2025 (2 years 1 month)

Supported project management and campaign planning, including timelines, deliverables, and agile rituals. Built and managed CRM communication flows in Salesforce and coordinated with agencies and internal teams to deliver B2C and B2B customer engagement campaigns.

Salesforce CRM Communication Flows Customer Experience Campaign Planning

Social Media Intern

Elife

Feb 2023 - Sep 2023 (7 months)

Monitored and analyzed social media engagement and performance metrics to support campaign optimization. Managed content calendars, interacted with users, and produced reports with actionable insights.

Social Media Analytics And Engagement Metrics Community Management Digital Reporting Campaign Optimization Trend Analysis

Marketing Apprentice

Arizona Group

Jun 2021 - Nov 2022 (1 year 5 months)

Supported client communication and kept projects aligned across teams. Created detailed creative and production briefs and tracked campaign progress to ensure deadlines and objectives were met.

Client Communication Creative Briefs Marketing Operations