Luana França
@luanafrana
Senior data analyst and data product manager driving revenue growth with analytics, automation, and data storytelling.
BrazilWhat I'm looking for
I’m a Data Analyst / Data Product Manager Sr. who owns product and growth analytics strategy—building KPI frameworks, attribution models, and revenue optimization roadmaps that drive measurable business performance. I turn data into scalable decision-making through dashboards, data storytelling, and executive-ready reporting.
Across omnichannel retail and digital sales, I architect data automation and transformation frameworks to eliminate manual work, improve reliability, and accelerate decisions. I also lead CRO & RevOps growth experiments using funnel analysis, A/B testing, and user research—earning recognition like the 2025 ABAC Award for Best Operational Practice.
Experience
Work history, roles, and key accomplishments
Data Product Manager Sr.
Rodobens
Jan 2023 - Present (3 years 5 months)
Owned Product & Growth Analytics strategy, building KPI frameworks and attribution models that drove +34% YoY ROAS growth and scalable digital sales performance. Led data automation and CRO/RevOps initiatives, eliminating 80+ hours/month of manual work and increasing funnel conversion sales +286% YoY, with dashboards supporting +30% MAU growth.
Product Analytics Analyst
Riachuelo
Jan 2021 - Jan 2023 (2 years)
Delivered product analytics insights in a high-scale, nationwide omnichannel retail environment, generating recommendations to optimize digital products and measurable business outcomes. Built dashboards and web analytics measurement frameworks, integrated large datasets across sources, and conducted experimentation to validate product hypotheses.
Product Analytics Analyst Jr.
I-Cherry
Jan 2020 - Jan 2021 (1 year)
Performed technical analyses using digital behavior and performance data to support marketing and product decision-making. Implemented campaign tagging and tracking parameters, maintained tracking documentation and dashboards, and supported experimentation and KPI monitoring using analytics and data tools.
Education
Degrees, certifications, and relevant coursework
Positivo University
Data Science e Big Data
2020 - 2021
Completed a graduation program in Data Science e Big Data at Positivo University from 2020 to 2021.
Positivo University
Bachelor in Administration
2016 - 2019
Earned a Bachelor in Administration at Positivo University from 2016 to 2019.
Tech stack
Software and tools used professionally
Availability
Location
BrazilAuthorized to work in
Job categories
Skills
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