Open to opportunities

Luana Brito

@luanabrito

Message

I turn product data into growth, monetization, and retention decisions.

Brazil

Message

What I'm looking for

I'm looking for a mid-level data analyst role where I can use technical autonomy, product analytics, experimentation, and statistical analysis to solve real business problems and influence high-impact decisions.

At Grupo OLX, I translate product diagnostics into growth, monetization, retention, and product decisions across Pay&Ship, Autos, communications, AI search, media, recommendations, and real estate. I mapped price-negotiation behavior affecting 30% of sales, investigated a 400% opt-out increase, and evaluated AI search performance with 24% higher conversion and 65% higher engagement.

I've also supported VivaReal's technology modernization through A/B testing, helping a new Result Page increase lead conversion by 76% without organic-traffic loss. I work with advanced SQL, Python, experimentation, statistical modeling, BI tools, and product metrics to solve real business problems.

Experience

Work history, roles, and key accomplishments

Current

Analista de Dados I

Current

Grupo OLX

May 2025 - Present (1 year 3 months)

Mapped pricing negotiation funnel, identifying that discount requests influence 30% of total sales but 3 in 4 payments migrate off-platform; proposed 'Automatic Acceptance' to reduce friction and recover revenue. Investigated a critical 400% increase in opt-out rate, isolating that 42% of exits were caused by excessive notifications; defined channel fatigue control policy with daily and weekly cap

SQL Python Pandas NumPy PySpark Machine Learning Applied Statistics Tableau Power BI A B Testing Funnel Analysis Data Storytelling AWS Git Gitlab Jira

Estágio em Análise de Dados

Grupo OLX

Apr 2023 - Apr 2025 (2 years)

Supported replication of ZAP stack on VivaReal portal, conducting A/B tests to ensure SEO ranking stability; new Result Page increased lead conversion by 76% without loss of organic traffic. Designed restructuring of Media metadata table, resolving historical ID conflicts and expiration rules in partnership with Engineering, eliminating manual maintenance of business rules in ETL.