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Luisa Raniro

@luisaraniro

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Senior data analyst driving product growth through customer behavior insights.

Brazil

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What I'm looking for

I am seeking Data Science and Analytics roles where I can partner with cross-functional teams to translate data into actionable insights, improving user experience and driving business growth.

I am a Senior Data Analyst with over seven years of experience using data to improve products and customer experiences. I specialize in product analytics, customer experience, user behavior analysis, A/B testing and cluster analysis, and I have delivered automated dashboards, sequence analyses, and statistical models that informed product strategy and increased conversion.

My work spans remote roles with global companies where I partnered with product and engineering teams to define tracking, design experiments, and build models (Monte Carlo simulations, regressions, clustering) that reduced support costs and improved user journeys. I work primarily with SQL, Python, Databricks, Snowflake, Hex, Looker and Tableau to turn complex data into actionable insights.

Experience

Work history, roles, and key accomplishments

Senior Product Analyst

Kajabi

Feb 2025 - Nov 2025 (9 months)

Conducted customer behavior and sequence analyses that identified onboarding friction and high-potential usage patterns, driving product changes that increased conversion and informed strategic growth. Built automated executive dashboards and partnered with engineering to ensure data mapping and tracking for major launches.

SQL Python Data Modeling Hex Looker Product Analytics A B Testing

Senior Product Analyst

Upwork

Mar 2023 - Oct 2024 (1 year 7 months)

Performed clustering and predictive analyses to classify jobs by AI impact and identify characteristics of successful freelancers, informing product and operational decisions that improved job-fill insights and client segmentation. Ran A/B tests to evaluate mobile engagement and analyzed messaging behaviors tied to contract conversion.

SQL Python Clustering Data Modeling A B Testing Product Analytics Experimentation Customer Segmentation

Senior Data Analyst

QuintoAndar

Jun 2021 - Mar 2023 (1 year 9 months)

Partnered with Product to improve chatbot self-service, built user behavior models and a Monte Carlo simulator to project contact rates, and ran regression and A/B tests that reduced human contacts and optimized app navigation. Introduced new metrics to better track product health and support efficiency.

SQL Python Databricks regression A B Testing Metrics

Education

Degrees, certifications, and relevant coursework

State University of Campinas

Ph.D. in Economic Development, Economic Development

2020 -

Activities and societies: Thesis research on institutional investors and green innovation adoption.

Ph.D. in Economic Development with research on institutional investors in non-financial firms and their impact on adoption of green innovations; degree in progress.