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LS@larissalimadesa
Cologne
GermanyI seek opportunities in consulting, management, specialization, coordination, and people management roles, particularly in companies committed to sustainability and technology, where my education and professional experience can contribute to mutual growth.
As a Data Analytics Leader, I drive business growth and excellence through data-driven insights. My expertise includes KPI development, data mining, infrastructure optimization, visualization, and a talent for leading high-performance teams. Also, I easily convert complex data to communicate effectively with technical and non-technical audiences. With a solid academic background and multilingual proficiency, I adapt well to dynamic environments, demonstrating organization, self-motivation, and a commitment to innovation.
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Work history, roles, and key accomplishments
LOLOFT
Sep 2021 - Mar 2023 (1 year 6 months)
Led a high-performing data analytics team responsible for the Marketing and Products Team, achieving 40% lower churn rate and 60% more visits. Managed projects like Heap to Segment transition, increasing conversion by 30%, cutting CAC by 80%, and boosting GMV by 10%. Conducted A/B tests, driving 30% higher conversions in web and app. Streamlined data processes in Looker, saving $20K annually.
PIPicpay
Aug 2020 - Sep 2021 (1 year 1 month)
I co-created a marketing attribution model, boosting ROI by 50%. Led a high-performance team that drove 20% more user acquisitions, a 25% higher conversion rate, and a 10% lower churn. Championed optimization strategies, yielding 35% more paid acquisition conversions. Established data governance protocols, ensuring integrity and accessibility. Presented roadmaps & alignment for executives.
Degrees, certifications, and relevant coursework
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