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Lora Nast

@loranast

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Strategic UX writer with 15+ years crafting user-centered content for seamless experiences.

United States

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What I'm looking for

Seeking a role that leverages my expertise in content design and UX writing to drive business results and enhance user experiences.

As a seasoned Content Designer and UX Writer, I leverage my expertise to craft user-focused content that drives product experiences and solves complex UX challenges. With a proven track record of leading content strategy efforts, I ensure consistency, accessibility, and inclusivity across all touchpoints. I excel at driving alignment between business goals and user needs, making content design a core element of product development.

Throughout career, I have developed a unique blend of skills, including UX writing, content strategy, information architecture, and accessibility. I am well-versed in collaborating with cross-functional teams to develop user flows, prototypes, and design patterns. My passion for creating inclusive and accessible content has led me to work with top brands, including Hilton Hotels Worldwide, Bread Financial, and Web.com Group.

I am dedicated to staying up-to-date with the latest industry trends and best practices, ensuring that my content design solutions are always innovative and effective. With a strong background in journalism and communications, I bring a unique perspective to the world of UX content design.

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Experience

Work history, roles, and key accomplishments

UX Writer

Designit

May 2024 - Sep 2024 (4 months)

I collaborated with cross-functional teams to design user-centric content solutions that met business goals. I developed strategies for Hilton’s B2B loyalty program, increasing engagement by 98%, optimized onboarding flows, and ensured accessibility in all content.

Process Improvement Communication Skills UX Writing UX Copywriting Content Auditing Style Guide Management Collaboration C4ISR Interface Style Guides Content Strategy Figma Jira Confluence

Senior UX Content Designer

Hilton Hotels Worldwide

Aug 2022 - Dec 2023 (1 year 4 months)

As lead UX content designer for Hilton Honors loyalty programs, I developed cross-channel content strategies for Hilton’s B2B loyalty program, increasing user engagement by 98%. Collaborated with cross-functional teams to conceptualize, design, and deliver user-centric content solutions that aligned with business goals and enhanced user experiences.

Strategic Thinking Style Guide Management Strategy

UX Writer

Everly Life KS

May 2022 - Jul 2022 (2 months)

Developed UI content for insurance products, aligning content design with user research findings and accessibility standards.

Communication Skills Strategic Thinking UX Writing UX Copywriting

UX Writer

Bread Financial

Feb 2021 - May 2022 (1 year 3 months)

I partnered with stakeholders across product, design, and engineering teams to develop clear, compliant content for financial services platforms. I led initiatives to meet WCAG 2.0 standards, conducted user surveys, and optimized UI content through testing and feedback.