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Ada Powers

@adapowers

I build scalable content systems and product experiences that make complex information effortless to use.

Zimbabwe
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At Principal Financial Group, I owned an internal engineering knowledge base as the sole Technical Content Strategist, rebuilding its information architecture twice as it scaled. I managed a contributor network and extended the MkDocs documentation platform with custom Python.

Previously at Calendly, I worked across three product squads and partnered from design through launch on Calendly Polls. My work connects content strategy, content design, UX writing, and structured-content systems across SaaS and enterprise teams.

Earlier, I led UX design at Pixels for Humans, served as the sole UX writer for the Fly Delta team at AKQA, and worked as an Information Developer at Tealium, where I co-built a zero-budget user research program that grew into a C-level initiative.

With a cognitive science and HCI background from UC San Diego, I bring technical fluency in Python, JavaScript, bash, Docker, Git, and AI/LLM workflows. I build systems—not just documents—and create content that earns engineering trust while helping people use complex products with confidence.

Experience

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Education

Degrees, certifications, and relevant coursework

University of California San Diego logoUD

University of California San Diego

Bachelor of Science, Cognitive Science

Studied cognitive science and human-computer interaction, providing a strong foundation for user-centered content design.

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