Open to opportunities

Becky Hughes

@beckyhughes

Message

Senior content writer and strategist turning complex ideas into lead-generating, cross-channel marketing copy.

United States

Message

What I'm looking for

I’m looking for a role where I can own content strategy and execution, partner with stakeholders and SMEs, and turn complex B2B/B2C ideas into clear UX and lead-generating marketing that’s measured and continuously improved.

I’m a senior-level content writer and strategist who translates complex ideas into clear, engaging copy that performs. With 10+ years of experience, I specialize in turning “dry” topics into content that drives leads across print, social, and digital channels.

I’ve developed and written 100+ content pieces across multiple segments and channels, including a strategic annual market research initiative with a report and webinar that generated 1,000+ leads. By partnering with executives and external industry SMEs, I’ve also produced thought leadership that reached 118% of the 2025 lead generation goal.

I bring hands-on experience in UX copywriting and marketing content execution—creating in-app and mobile UX copy, building brand voice guidelines, and coordinating freelance writers to support high-volume publishing. I’m at my best when balancing stakeholder priorities into a unified customer experience and measurable outcomes.

Experience

Work history, roles, and key accomplishments

Content Writer

ProviderTrust

Jan 2023 - Apr 2026 (3 years 3 months)

Developed and wrote 100+ content pieces across three segments and all content channels. Pitched, wrote, and published a strategic annual market research initiative (report and webinar) that generated 1,000+ leads and contributed to 118% of the 2025 lead generation goal.

Content Writing Content Strategy Market Research Thought Leadership Report Writing Webinar Production Lead Generation Executive SME Interviewing B2B Content

Copywriter

Mission Lane

Jan 2022 - Jan 2023 (1 year)

Developed in-app and mobile UX copy across multiple credit card products and launches. Balanced stakeholder priorities to create a unified customer experience.

UX Copywriting Copywriting Stakeholder Management

Technical Content Writer

Bohan

Jan 2021 - Jan 2022 (1 year)

Wrote clear, concise B2C copy for a nationwide retailer with 200+ locations, including long-form print and digital marketing collateral and short-form web content. Met or exceeded weekly targets to launch 300–400 e-commerce SKUs and coordinated supplemental freelance copywriters.

E Commerce Copywriting Web Content E Commerce Content Freelance Writer Coordination Content Production

Marketing Content Writer

AdhereHealth

Jan 2019 - Jan 2021 (2 years)

Created B2B and B2C content to meet the needs of multiple product lines and led marketing strategy for digital and print written content. Owned development of written guidelines for brand voice, messaging, and lexicon.

Content Marketing Strategy B2B Content B2C Brand Voice Development Messaging Development

Associate Editor

AMG/Parade

Jan 2016 - Jan 2019 (3 years)

Pitched, wrote, and produced entertainment and lifestyle stories for Parade magazine’s print circulation and growing online presence. Produced editorial content for both print circulation and digital audiences.

Editorial Writing Story Pitching Entertainment And Lifestyle Content Editorial & Publishing

Editorial Assistant

Hachette Book Group

Jan 2014 - Jan 2016 (2 years)

Assisted two editors with full schedules of fiction and non-fiction titles. Supported editorial operations for fiction and non-fiction publishing workflows.

Editorial Assistance