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Brendan Rohan

@brendanrohan

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Senior product and content designer focused on strategy-driven customer experiences.

United States

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What I'm looking for

I seek a role where I can lead cross-functional teams to turn strategic research into product and content experiences, with collaboration, impact, and growth.

I am a senior product and content designer with 15+ years creating strategy-led customer experiences for technology, financial, healthcare, and B2B companies. I translate research and data into memorable, personalized experiences, leading design for large-scale products and services across web, mobile, and conversational interfaces.

My work spans UX, content strategy, information architecture, and design systems—delivering journeys, blueprints, prototypes, and visual standards that balance user needs, business goals, and technical feasibility. I collaborate with cross-functional teams and present to stakeholders to drive measurable improvements in engagement and support experiences.

Experience

Work history, roles, and key accomplishments

Senior Design Strategist

AT&T

Jan 2022 - Jan 2025 (3 years)

Formulated strategies and built personalized CX experiences from research insights, conducting surveys and user tests to improve engagement and advocate optimal customer journeys. Created flows, wireframes, prototypes, and visual standards to operationalize CX concepts across teams.

Design Strategy User Research Prototyping Wireframing Customer Journey Mapping CX Visual Design Usability Testing

Senior Experience Designer

Verizon

Jan 2019 - Dec 2021 (2 years 11 months)

Improved omni-channel support and assisted experiences for 100M+ customers by creating journey maps and service blueprints, and delivering enhanced solutions for number transfer, search, and chat. Collaborated with product owners and engineering to balance user needs and technical feasibility.

Customer Journey Mapping Service Design UX Design Wireframing Accessibility A B Testing

Product Designer

Comcast

Jan 2016 - Dec 2018 (2 years 11 months)

Led UX design for Comcast's WiFi management app from concept to scale (10M+ active users), designing device/profile management, real-time notifications, and conversational UI to improve personalization and usability.

UX Design Design Systems Prototyping Figma Responsive Design Agile User Testing

Senior Information Architect

Roar/Razorfish/Publicis

Jan 2014 - Dec 2016 (2 years 11 months)

Defined information architecture, user flows, and messaging across app and responsive web, collaborating with design and development teams and launching prototypes for digital wallets, mobile payments, and credit scoring.

Information Architecture UX Strategy Prototyping Cross Functional Collaboration Wireframing User Flows)UX Research User Flows

Senior Content Strategist

Rosetta/Publicis

Jan 2011 - Dec 2014 (3 years 11 months)

Led content-first UX design efforts for web and mobile, advising clients in financial, consumer goods, and healthcare on content strategy and management to align resources and editorial plans.

Content Strategy UX Writing Stakeholder Management Information Architecture