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@brendanrohan
Senior product and content designer focused on strategy-driven customer experiences.
I am a senior product and content designer with 15+ years creating strategy-led customer experiences for technology, financial, healthcare, and B2B companies. I translate research and data into memorable, personalized experiences, leading design for large-scale products and services across web, mobile, and conversational interfaces.
My work spans UX, content strategy, information architecture, and design systems—delivering journeys, blueprints, prototypes, and visual standards that balance user needs, business goals, and technical feasibility. I collaborate with cross-functional teams and present to stakeholders to drive measurable improvements in engagement and support experiences.
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Work history, roles, and key accomplishments
Formulated strategies and built personalized CX experiences from research insights, conducting surveys and user tests to improve engagement and advocate optimal customer journeys. Created flows, wireframes, prototypes, and visual standards to operationalize CX concepts across teams.
Verizon
Jan 2019 - Dec 2021 (2 years 11 months)
Improved omni-channel support and assisted experiences for 100M+ customers by creating journey maps and service blueprints, and delivering enhanced solutions for number transfer, search, and chat. Collaborated with product owners and engineering to balance user needs and technical feasibility.
Led UX design for Comcast's WiFi management app from concept to scale (10M+ active users), designing device/profile management, real-time notifications, and conversational UI to improve personalization and usability.
Roar/Razorfish/Publicis
Jan 2014 - Dec 2016 (2 years 11 months)
Defined information architecture, user flows, and messaging across app and responsive web, collaborating with design and development teams and launching prototypes for digital wallets, mobile payments, and credit scoring.
Rosetta/Publicis
Jan 2011 - Dec 2014 (3 years 11 months)
Led content-first UX design efforts for web and mobile, advising clients in financial, consumer goods, and healthcare on content strategy and management to align resources and editorial plans.
Degrees, certifications, and relevant coursework
Bachelor of Arts, Journalism
Completed a Bachelor of Arts in Journalism with coursework in publication themes, design, economics, and psychology.
Software and tools used professionally
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