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Lloyd Mukwenha

@lloydmukwenha

Commerce Specialist at Incubeta managing Amazon.de campaigns, delivering a 7.34 blended ROAS against a 5.0 target across 58 campaigns.

South Africa

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At Incubeta, I manage Amazon advertising accounts for international brands in the German market. For Prime Day, I planned, executed, and analysed 58 campaigns that delivered a blended ROAS of 7.34 against a target of 5.0.

Previously, I managed EU retail media campaigns for Coty and FitFlop at Jellyfish, and UAE brand campaigns across Amazon and other retail platforms at The Commerce People. I also built and managed e-commerce websites with WordPress, WooCommerce, and Elementor Pro at Lime Marketing.

Experience

Work history, roles, and key accomplishments

Current

Medior Commerce Specialist

Current

Incubeta

Jul 2026 - Present (3 months)

Managed Amazon advertising accounts for international brands across the German market, including campaign planning, execution, and performance analysis. Delivered a blended ROAS of 7.34 against a target of 5.0 across 58 campaigns during Prime Day.

Sponsored Product Ads Sponsored Brand Ads Amazon Sponsored Display Search Term Analysis Negative Keywords Campaign Taxonomy Bulk Operations performance reporting Amazon.de

Retail Media Executive

Jellyfish

Nov 2025 - Jun 2026 (7 months)

Managed EU brand accounts for Coty and FitFlop across multiple markets, handling daily budget pacing, campaign builds, and optimisation. Delivered bi-weekly and monthly performance reports and maintained consistent naming conventions.

Amazon Advertising Budget Management Campaign Optimization ACOs ROAS DSPs ASIN Uploads Sponsored Ads Sponsored Brand Ads Reporting

Junior Account Executive

The Commerce People

Jun 2024 - Oct 2025 (1 year 4 months)

Managed a diverse portfolio of UAE brands across Amazon and retail platforms including Carrefour, Talabat, Lulu Hypermarket, Noon.com, and InstaShop. Handled campaign management, budget allocation, client relationships, and performance reporting.

Amazon PPC Campaign Management Budget allocation Client Management Media Planning Retail Media Keyword Research Helium 10 Expertise PacVue Acon Ignite Skai (Kenshoo)Performance Analysis ACOs ROAS TACOS Competitor Monitoring Reporting

E-commerce Website Designer

Lime Marketing

Jan 2022 - Jun 2023 (1 year 5 months)

Managed e-commerce websites end-to-end using WordPress and WooCommerce, serving as the primary client-facing contact. Built and maintained websites, created custom themes, and optimised for speed and scalability.

WordPress WooCommerce Elementor Pro Responsive Design Custom Theme Development Website Maintenance Client Management Performance Optimization