At Online Store, I lead Shopify and marketplace growth for a South African retailer with 17,000+ products. I grew net sales 3.3x and orders 2.8x across the compared 12-month periods, while improving checkout completion from 9.0% to 13.9%.
I develop the Shopify theme directly in Liquid, HTML and CSS, and built internal tools on the Shopify API, including a reseller portal with a pricing engine. I also set up Omnisend automations that delivered 253 orders in 12 months.
For Mumelle, I built and maintain a WooCommerce store with PayFast and Payflex payments and Bob Go live courier rates. Across my e-commerce work, I’ve also managed marketplace listings, store migrations, catalogue data and online campaigns.

