Open to opportunities

Barnabas Sungayi

@barnabassungayi

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Versatile digital marketing specialist with expertise in Amazon PPC.

South Africa

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What I'm looking for

I am looking for opportunities that allow me to leverage my digital marketing expertise in a dynamic environment, focusing on innovative strategies and collaborative teamwork.

I am a versatile digital marketing specialist with a strong focus on Amazon PPC, advertising strategy, and e-commerce growth. My proven ability to drive revenue and optimize ad spend has allowed me to implement data-driven strategies across global marketplaces effectively. I excel in managing multi-channel campaigns and fostering strong client relationships to maximize performance.

Throughout my career, I have developed and executed high-ROI Amazon PPC campaigns, optimizing various ad types to increase CTR and conversion rates while reducing ACOS. My experience includes managing a diverse portfolio of accounts, ensuring sustained sales growth and profitability. I am passionate about collaborating with cross-functional teams to align advertising efforts with business objectives and continuously improve campaign performance.

Experience

Work history, roles, and key accomplishments

Amazon Advertising Specialist

Canopy Management

Aug 2024 - Present (11 months)

Developed and executed high-ROI Amazon PPC campaigns, optimizing Sponsored Products, Sponsored Brands, and Sponsored Display ads. Conducted data-driven A/B testing to refine campaign strategies, increasing CTR and conversion rates while reducing ACOS.

Sponsored Product Ads Sponsored Brand Ads A B Testing Campaign Optimization Data Analysis

Amazon PPC Account Manager

AMZ Pathfinder

Jan 2021 - Present (4 years 6 months)

Conducted comprehensive audits for prospective clients and presented strategic recommendations. Managed PPC campaigns across multiple global marketplaces, developing custom strategies and launch roadmaps to maximize ad performance.

Strategic Planning Data Analysis Audit

Email Marketing Manager

FlowCandy

Jan 2020 - Present (5 years 6 months)

Managed email marketing strategies using Klaviyo and ActiveCampaign, significantly improving customer engagement. Developed data-driven campaign reports and managed projects with cross-functional teams to ensure timely and quality delivery.

Email Marketing Klaviyo ActiveCampaign Customer Engagement Data Reporting Project Management

Freelance Amazon PPC Account Manager

Upwork

Jan 2017 - Present (8 years 6 months)

Managed PPC campaigns for various brands, ensuring strategic alignment with business goals. Conducted competitive analysis to identify market gaps and optimize ad targeting for improved performance.

Competitive Analysis Brand Management

Education

Degrees, certifications, and relevant coursework

Stanford University Graduate School of Business

Stanford LEAD Program, Business Administration & Management

Completed the Stanford LEAD Program, focusing on Design for Disruption within Business Administration & Management. Gained insights into innovative business strategies and leadership principles.

University of Cape Town

Bachelor's Degree, Accounting

Pursued a Bachelor's Degree in Accounting, specializing in the CA Stream. Developed a strong foundation in financial accounting, auditing, and taxation.