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Neriah Naidu

@neriahnaidu

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Paid Media Specialist at Denm Digital, managing Google Ads and Meta campaigns for 12+ ecommerce and retail clients.

South Africa

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At Denm Digital, I managed and optimised Google Ads and Meta campaigns across ecommerce and retail clients, including Subwear, Family Shoe Centre, Diadora, Lacoste, and Cole Haan. I adjusted budgets, bids, and targeting, then turned campaign data into actionable reporting for internal teams and clients.

At NerNev (Pty) Ltd, I supported campaign planning, setup, and optimisation for FMCG brands including SPAR, Vaseline, Romans Pizza, Nestle, and Dove. I’m completing a BCom Marketing at Regent Business School and hold Google Ads and Google Analytics certifications.

Experience

Work history, roles, and key accomplishments

Current

Paid Media Specialist

Current

Denm Digital

Jan 2026 - Present (9 months)

Managed and optimised paid media campaigns across Google Ads and Meta for 12+ ecommerce and retail clients. Adjusted budgets, bids, and targeting to hit objectives, and compiled reporting that translated data into clear, actionable insight.

Google Ads Meta Ads Budget Management Reporting Analytics

Junior Paid Media Specialist

NerNev (Pty) Ltd

Jan 2024 - Dec 2025 (1 year 11 months)

Supported the planning, setup, and optimisation of Google Ads and Meta campaigns for 6+ FMCG brands. Monitored performance, recommended adjustments, and compiled reports for internal and client use.

Google Ads Meta Ads Campaign Management Reporting Market Research

Virtual Assistant to the Director

CSCS (Pty) Ltd

Jan 2023 - Dec 2023 (11 months)

Managed the Director's calendar and acted as first point of contact for customer enquiries. Coordinated with suppliers, managed order follow-ups, and prepared reports, documents, and presentations.

Asana Calendar Management Customer Service Reporting Documentation Preparation