I’m looking for Digital Marketing, Paid Media, Media Buying or E-commerce roles where I can use my existing hands-on experience, work on real campaigns and client accounts, and continue developing my skills in a fast-paced, growth-focused environment.
Looking for a job
Mvumikazi Mcelwane
@mvumikazimcelwane
Digital marketer with hands-on e-commerce & paid media experience, seeking Digital Marketing, Paid Media, Media Buying or E-commerce roles.
South AfricaWhat I'm looking for
I’m a digital marketing professional with 5+ years of hands-on experience across e-commerce, paid advertising, SEO, website management, analytics and customer-facing operations.
I’ve built and managed two e-commerce businesses from the ground up, with experience across Meta Ads, Google Ads, GA4, Google Tag Manager, Google Merchant Center, WordPress and WooCommerce.
I’m now looking to transition into an agency environment and am open to Junior or Assistant positions in Digital Marketing, Paid Media, Media Buying, PPC or E-commerce roles, where I can put my existing skills to work while building deeper agency and client-account experience. You can view some of my work and experience in my portfolio below https://mvumikazi.my.canva.site/portfolio/
Experience
Work history, roles, and key accomplishments
IE
Founder and CEO
Izibuko Eyewear
Mar 2021 - Jul 2026 (5 years 4 months)
Built and operated a DTC e-commerce brand, managing Meta & Google Shopping campaigns, creative strategy, tracking and SEO. Developed paid-social creative, UGC briefs and static ads, using performance data to optimise CTR, CAC and ROAS. Achieved 7.5–13x ROAS and grew revenue 797% YoY, while managing the full digital customer journey.
AG
Studio Manager/Head of Ecommerce
AD Gallery
Aug 2023 - Sep 2025 (2 years 1 month)
Managed sales and daily operations of a fine art gallery and photography studio, overseeing e-commerce, website management and customer experience. Designed and maintained the gallery’s digital storefront, managed end-to-end order fulfilment, coordinated printing, framing and delivery, served walk-in clients and supported studio events.
Order Fulfilment & E-commerce manager
The Online Source
Jan 2020 - Jun 2022 (2 years 5 months)
Built & launched a WordPress/WooCommerce e-commerce store, expanding a physical retail brand into a national digital sales channel. Managed Meta advertising, audience research, creative strategy, A/B testing and performance optimisation, using analytics to improve targeting & conversions. Increased sales by 48% through targeted Meta campaigns while managing the end-to-end digital customer journey.
Education
Degrees, certifications, and relevant coursework
University of KwaZulu-Natal
Bachelor of Science, Chemistry and Biochemistry
2015 - 2017
Partially completed a Bachelor of Science in Chemistry and Biochemistry.
Tech stack
Software and tools used professionally
Availability
Looking for a job
Location
South AfricaAuthorized to work in
Portfolio
mvumikazi.my.canva.site/portfolioSalary expectations
80k-250k ZAR
Social media
Job categories
Skills
EcommerceWooCommerceWordPressGoogle AnalyticsGoogle Tag ManagerMeta AdsMETA PixelsGoogle ShoppingGoogle Merchant CenterSEOOn Page SEOSocial Media ManagementPaid AdvertisingPerformance MarketingCustomer AcquisitionGoogle SheetsCanvaA B TestingConversion Rate OptimizationCustomer ServiceOrder FulfilmentInventory ManagementSales StrategyContent Creation
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