Looking for a job

Mvumikazi Mcelwane

@mvumikazimcelwane

Message

I build e-commerce growth through paid media, digital storefronts, and performance-led customer acquisition.

South Africa

Message

What I'm looking for

I'm looking to specialise in paid advertising, customer acquisition, and performance marketing while applying my hands-on e-commerce, sales, and operational experience to grow profitable customer journeys.

I've grown direct-to-consumer e-commerce businesses through paid media, digital storefronts, and hands-on operations. At Izibuko Eyewear, I built and ran the WooCommerce platform, launched Google Shopping and Meta campaigns achieving 7.5x–13x ROAS, and grew revenue by 797% from 2023 to 2024.

I've also built e-commerce channels for The Online Source and AD Gallery, managing websites, customer journeys, fulfilment, content, and paid social campaigns. I bring practical experience across Meta Ads, Google Analytics, Google Merchant Center, SEO, creative production, sales, and customer acquisition.

Experience

Work history, roles, and key accomplishments

Founder and CEO

Izibuko Eyewear

Mar 2021 - Jul 2026 (5 years 4 months)

Founded and operated a direct-to-consumer sunglasses e-commerce and retail business, overseeing sales, marketing, and day-to-day operations. Grew revenue by 797% from 2023 to 2024 through digital marketing and paid media optimisation.