Lizzie Nyaguthie
@lizzienyaguthie
Versatile business development specialist with 4+ years of experience.
What I'm looking for
I am a versatile and results-driven remote professional with over four years of experience in business development, lead generation, executive assistance, and email marketing. My expertise lies in managing CRM systems, developing outreach strategies, and supporting senior leadership. I have a proven ability to work independently with global teams, delivering high-volume prospecting campaigns and streamlining virtual operations for increased productivity.
In my current role as a Business Development & Lead Generation Specialist at 4POWER Infotech, I send over 100 targeted cold emails weekly to decision-makers in the banking and CIT sectors. I excel at extracting, qualifying, and organizing industry-specific leads, preparing customized proposals, and collaborating cross-functionally with marketing to enhance message effectiveness and track conversion rates. My freelance experience as a Lead Generation Executive has further honed my skills in market research and buyer behavior analysis.
With a Bachelor of Arts in Business Administration and various certifications, including a Virtual Assistant Certification, I am equipped with the knowledge and tools necessary to thrive in dynamic environments. I am passionate about leveraging my skills to contribute to organizational success and drive growth.
Experience
Work history, roles, and key accomplishments
Business Development & Lead Generation Specialist
4POWER Infotech
Mar 2025 - Present (4 months)
Sent over 100 weekly targeted cold emails to decision-makers in banking and CIT sectors. Extracted, qualified, and organized industry-specific leads from financial websites and directories, while also preparing customized proposals and supporting CRM database management.
Lead Generation Executive
Freelance
Sep 2024 - Present (10 months)
Conducted market research using LinkedIn, Google, and public directories to identify B2B prospects. Built and maintained accurate lead spreadsheets, tracking outreach status and engagement, and supported remote teams by sharing insights on buyer behavior and market segmentation.
Office Administrator
Sirons Auto
Sep 2023 - Present (1 year 10 months)
Managed executive calendars, scheduled appointments, and handled internal communications. Oversaw daily correspondence, data entry, and document management, while also providing front-office support and maintaining well-organized operational records.
Education
Degrees, certifications, and relevant coursework
Kenya Institute of Management
Diploma, Project Management
Obtained a Diploma in Project Management. Developed skills in planning, executing, and closing projects effectively.
ALX Africa
Certification, AI Starter Kit
Completed the AI Starter Kit program. Gained introductory knowledge and skills in artificial intelligence.
ALX Africa
Certification, Virtual Assistant
Completed a Virtual Assistant Certification program in 2024. Acquired skills necessary for providing remote administrative and technical support.
University of Nairobi
Bachelor of Arts, Business Administration
Completed a Bachelor of Arts in Business Administration. Gained foundational knowledge in business principles and administration.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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